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  1. Troubleshoot ad delivery. Our ad delivery system spends your budget to bid in ad auctions and show your ad to someone at an optimal place and time. We aim to deliver your ads so your budget is spent according to its set duration. This means we aim to spend your average daily budget each day, or your entire lifetime budget over the duration of ...

  2. 1. In Meta Ads Manager, select the Ad sets tabs and check: The Delivery column in Ads Manager to make sure your ad set is running. Learn more about common delivery column statuses and what they mean. 2. Open the editing pane of your ad set and check: Ads scheduling in the Budget & schedule section. Ensure that your ad set is scheduled to run ...

    • The post associated with your ad is not available. If the post associated with your ad isn’t available, here are some reasons why: The post may have been removed.
    • Your ad is still being reviewed. As mentioned earlier, Facebook’s team reviews every ad before it goes live to ensure that it complies with its ad policies and terms of service.
    • Your ad was rejected. If your ad doesn’t meet Facebook advertising policies, it will be rejected — and won’t deliver it to audiences. This is fairly common with Facebook ads, and when it happens, you’ll receive an email with the reason for the rejection.
    • You’ve hit your account’s spending limit. This usually happens when you set a spending limit and forget about it. Your account spending limit is the budget threshold for all the ad campaigns run with your account.
  3. In other words, your ad set is running but not spending enough to meet your daily or lifetime budget goals. If you’re using Meta Advantage campaign budget (previously known as campaign budget optimization), learn more about what to do if your campaign hasn’t delivered enough since it started.

  4. In the Ads tab of Meta Ads Manager, check the delivery column. This is where you can view the status of your ads and find information about any problems. Learn what to do if you see an “update required” status for your ads. Make sure the ad is turned on. Learn how to turn an ad on or off.

  5. Navigate to your Ads Manager. Click on ‘ Settings ’ > ‘ Billing and payments ’. On the ‘ Account spending limit ’ section, click on the three vertical dots, and press ' Set limit '. Set a higher limit or remove the limit altogether. Click save and your campaigns will start delivering again.

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  7. If the Delivery column shows a Pending icon, the ad is not running because it is either in draft, pending review, or scheduled for a later time. Hover over the Delivery status to learn more. To run a scheduled ad now, change your schedule. If the Delivery column says Off, the ad has been turned off.

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