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Aug 23, 2023 · A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats.
- Kelsey Impicciche. Kelsey Impicciche’s YouTube channel description is pretty bare-bones, but one thing she nails in 144 characters: tone. Kelsey describes herself as a “professional internet person,” which is a fun way to sum up her work as a YouTuber filming content about the Sims.
- Debt Free Millennial. Debt Free Millennial teaches viewers about personal finance, how to set budgets, and how to defeat debt. Debt Free Millennial’s YouTube channel description is one of the best because it describes exactly what she does and who she does it for in one line: “If you’re a millennial who wants to crush debt and live payment free, consider me your debt free millennial guide.”
- Bookish Realm. At first glance, the Bookish Realm’s YouTube channel description is nothing fancy. But in only 18 words, Bookish Realm describes exactly what types of content you’ll see (ranging from book hauls to reviews) and when you’ll see it (Wednesday, Friday, and Saturday).
- Saturday Night Live. Saturday Night Live is a favorite of audience members across the world because of its skits and guest stars. Its YouTube elevates brand even further as it shares “favorite sketches, behind the scenes clips, and web exclusives.”
- Make those first 200 characters count. Yes, the full description is important but what’s even more important are those first 200 characters. You get 5000 characters to be wordy but those first 200 are the ones that show up in search results and “above the fold.”
- Repeat video keywords. As hinted at before, keywords are important in both SEO and in YouTube video descriptions. Whether you’re writing for an existing video or researching which ones are best for your channel, Google’s Keyword planner tool comes in handy for keyword research.
- Add complementary keywords. Think you’re done with keywords? Think again. You still need to consider the complementary ones, which are additional keywords that are similar to the first targeted set.
- Add call-to-action words & links. It’s wise — and best practice — to link your social media handles in your YouTube descriptions. And separate from sharing those links are the ones associated with the video.
Use our YouTube description generator to quickly come up with descriptions that make it easier for followers to understand how to complete each step of the process. You can also use your description to link out to products used in your video.
Writing a description for your YouTube video is never a bad idea. It helps people understand your content and the value it holds, which leads to a better viewing experience. You can even place keywords in your description and possibly get featured on search pages.
- Lydia Sweatt
DIY channels. For DIY channels, this free generator can help you create a description outlining the type of projects you work on and the skills you have. Plus, add a link to your website or Etsy shop so viewers can explore more of your work. Music channels. Hootsuite’s AI-powered channel description generator is also perfect for music channels.
Identify 1-2 main words that describe your video and feature them prominently in both your description and title. Use the Research tab in YouTube Analytics and Google Ads Keyword Planner to...
