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Sep 2, 2023 · One product Rosen will be counting on to help bring back Atari's halcyon days is the 2600+ console, available for preorder at Atari.com with a projected shipping date of November 2023 and a retail ...
Atari Games (1984–1999) [a] Hasbro Interactive (1998–2001) Website. www.atari.com. Atari (/ əˈtɑːri /) is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French holding company Atari SA (formerly Infogrames). [b] The original Atari, Inc., founded in Sunnyvale, California, United ...
Mar 27, 2024 · The ‘ video game crash of 1983’, also known as the ‘Atari shock’, marked the rapid decline of the US video game industry, including a $500 million loss for Atari. The success of Atari in the late 70s led to dozens of copycat companies, flooding the market with consoles of varying quality. Consumers became overwhelmed by the choices and ...
Nov 29, 2023 · The company has also released new Atari 2600 games and Rosen says it will be making some new 7800 games as well. ... stick to what we're good at, it works. Atari 50 is another really good example ...
- Managing Editor
- The Bushnell Era
- The Warner Era
- The Tramiel Era
- The JTS Era
- Atari Games
- The Hasbro Era
- Atari SA
- Is Atari Still in Business?
The Atari name changed hands multiple times, and it started early. We associate Atari with its founder, Nolan Bushnell. During this time, Atari thrived both in the arcades and in the home, selling first-generation Pong video game consoles.
Bushnell sold the company to Warner Communications way back in 1977, before the release of the original Atari 2600home console that most people associate so closely with the Atari brand. The purchase price was $30 million. So during the prime of Atari’s existence, Atari was a subsidiary of Warner Communications. Atari thrived until the notorious Vi...
Jack Tramiel had little interest in home consoles. He inherited Atari’s 8-bit computer line and continued to sell it, though with limited success. Under Tramiel, Atari developed the Atari ST line of computers, which featured the GEM graphical user interface, giving a Mac-like experience for a lot less money. But the ST wasn’t quite the Commodore 64...
On February 13, 1996, Atari merged with JTS, a maker of cheap hard drives. They were slow and unreliable, so their low price was all they had going for them. JTS needed money and Atari needed a product to sell, so the match worked for a time. The company never worked out its reliability issues though, and was out of business by 1999. JTS sold the A...
Tramiel had no interest in the arcade game market, so Warner retained the Atari arcade division, renaming it Atari Games, and sold it to Namco in 1985. Namco sold it to Atari employees in 1986. Atari Games produced a line of game cartridges for the Nintendo NES, which it sold under the Tengenbrand name. In 1993, Time Warner, the successor to Warner...
After purchasing the Atari name from the struggling JTS in 1998, Hasbro used the Atari name and ported some of the existing titles to newer systems, but Hasbro quickly sold its Hasbro Interactive division to game publisher Infogrames in 2000.
Infogrames relaunched the Atari brand in 2001 with a big splash, and launched a European subsidary Atari SA in 2003. The structure was complicated, as it ran two subsidiaries in the United States under the names Atari Inc. and Atari Interactive. In May 2009, the parent company Infogrames took on the Atari name. In 2013, the Atari companies filed fo...
So is Atari still in business? A purist might say Atari ended when Jack Tramiel merged his company with JTS. But someone has been using the Atari name and Atari logo pretty much nonstop since the 1970s in spite of all the changes in ownership. The company’s focus has changed a lot, and it’s no longer the powerhouse it was in the 1980s. But it still...
May 23, 2024 · Atari has established itself as a retro gaming-focused company, relaunching mini versions of its consoles, supporting the rerelease of its games on modern consoles, acquiring retro gaming ...
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Aug 23, 2022 · For its 50th birthday, Atari’s new CEO sits down with NME and talks new hardware, metroidvania-infused takes on Atari classics, and why this company refuses to die. When it comes to gaming ...
