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Not a facelift
- Since Henry Curry first started helping everyone enjoy the amazing technology of his day - the bicycle - in 1884, Currys has been the best-known and most trusted brand in tech. Currys will have a bold and up-to-date look and feel, but this is a gearshift not a facelift.
www.currysplc.com/news-media/press-releases/2021/four-brands-become-one-currys/
May 13, 2021 · Since Henry Curry first started helping everyone enjoy the amazing technology of his day - the bicycle - in 1884, Currys has been the best-known and most trusted brand in tech. Currys will have a bold and up-to-date look and feel, but this is a gearshift not a facelift.
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May 13, 2021 · Electrical retailer Dixons Carphone has just announced it will be rebranding all of its stores to just ‘Currys’. That means no more Carphone Warehouse, no more Dixons, no more Team Knowhow and no...
May 13, 2021 · Chief executive Alex Baldock said the change was “a gearshift not a facelift” and that choosing Currys as the corporate identity was “a no-brainer” given that most of the group’s remaining...
- Jonathan Eley
May 13, 2021 · Owner Dixons Carphone said it was bringing all its brands under the name Currys instead. The other names that will disappear are Currys PC World, Carphone Warehouse and Team Knowhow.
May 13, 2021 · The group will also change its name to Currys plc on the London stock market. While the rebrand comes with a new look and name, Baldock says the move represents a “gearshift” rather than “facelift”, adding that the decision has been made to better fit customer needs.
May 13, 2021 · Since Henry Curry first started helping everyone enjoy the amazing technology of his day - the bicycle - in 1884, Currys has been the best-known and most trusted brand in tech. Currys will have a bold and up-to-date look and feel, but this is a gearshift not a facelift.
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The Currys name change and brand portfolio rationalisation is a gearshift with consumer-relevant change, not a visual facelift alone.
