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Mar 6, 2024 · The dream for Liberty Media is to have a name like Horner enhancing their core product, F1's on-track action. Instead, they are stuck holding the short straw of a dull-to-watch era of Formula 1 while everything surrounding the sport is undergoing a renaissance.
Jun 3, 2024 · The Colorado-based owner of Formula 1 racing is facing calls for a federal antitrust investigation and lingering questions about a sexting scandal that is threatening its global brand.
- Early Moves
- Under The Hood Changes
- Improving On-Track Action
- Off-Track Excitement
One of the first things that Liberty Media did when it announced the $4.4 billion (£3.3 billion) acquisition of Formula 1 from Delta Topco was to begin appointing a new senior team. One of the most high-profile appointees was Ross Brawnas the sport’s Managing Director of Motor Sports. His task from day one was to find ways to improve the on-track a...
Some of the first things to change were ones that took place behind the scenes. In 2018, Formula 1 signed a deal with Amazon to take advantage of the company’s AWS arm to capture and exploit the gigabytes of data that is generated at each race and the vast library of historic statistics and content. AWS became F1’s official “cloud and machine learn...
Better TV graphics and more betting opportunities are great, but they’re not much use if the actual racing is boring or predictable. For a long time, Formula 1has been battling with trying to make racing more exciting. In fact, over his 40 years in the sport, Ecclestone floated many weird and wacky ideas, such as replacing points with medals, insta...
One area that has significantly improved has been other forms of entertainment for F1 fans and non-fans alike. The Netflix series Drive to Survivehas proven to be a huge hit, especially among younger demographics, and is believed to be responsible for new people beginning to follow the sport. Other documentaries, such as the recently released Schum...
Oct 6, 2021 · Liberty Media's grand plans for Formula 1 were complicated by the pandemic, but its task of recasting the sport has advanced over its first five years.
Jan 23, 2017 · With the completion of the acquisition of Formula 1 announced today, Liberty Media announced that the Liberty Media Group will shortly be renamed the Formula One Group and the ticker symbols for the Series A, Series B and Series C Liberty Media Group tracking stocks are expected to be changed from LMC (A/B/K), respectively, to FWON (A/B/K ...
Liberty Media Corporation and Delta Topco, the parent company of Formula 1 announced today that Liberty Media has completed its previously announced acquisition of F1, the iconic global motorsports business, from a consortium of sellers.
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Aug 8, 2024 · The U.S. Department of Justice has opened an antitrust investigation into Liberty Media, the American company that owns the commercial rights to Formula 1, over its refusal to admit the U.S....
