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      • NortonLifeLock has settled on a new company name after merging with antivirus provider Avast two months ago: Gen. The full name is actually Gen Digital. But the company is already promoting itself as Gen through marketing materials and on its website.
      www.pcmag.com/news/nortonlifelock-merges-with-avast-to-form-new-company-called-gen
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    News

    By Sead Fadilpašić

    published 8 November 2022

    A new company arises after security mega-deal finalized

    (Image credit: pixabay | TheDigitalArtist)

    NortonLifeLock has announced it has rebranded as Gen Digital following the completion of its merger with Avast.

    As of today, Gen Digital will trade on the NASDAQ Stock Exchange, under the “GEN” symbol, although shareholders need not do anything.

    The move should deliver more than $280 million in annual cost savings within three years’ time.

    Avast was founded in Prague in 1988 before going public in 2018 on the London Stock Exchange, where it was valued at approximately $3 billion, making it one of the UK’s biggest technology listings at the time. 

    NortonLifeLock’s Chief Executive Officer, Vincent Pilette, is keeping his position at the newly-merged company, with Avast CEO Ondrej Vlcek joining as president and board member.

    "Today, five billion people around the world are online; digital life is life," Pilette said. "We’re all a part of a new generation, regardless of age. It’s not Gen X, Y or Z, it’s Generation Digital. Gen’s family of trusted brands has a heritage of protecting the first digital generations and is united by a shared purpose to power Digital Freedom for the next generation of our digital lives." 

    Read more

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    • Sead Fadilpašić
  2. Aug 11, 2021 · NortonLifeLock and Avast are merging in a deal worth more than $8 billion. The deal will see NortonLifelock acquire all of Avast’s shares, and create a much larger cyber security firm.

  3. Nov 7, 2022 · Gen (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. There's a new generation, and it's not Gen X, Y, or Z. It's Gen D: Generation Digital.

  4. Sep 12, 2022 · As it starts merging its operations, the Combined Company will soon announce a new name that reflects the forward-thinking vision and scale of its comprehensive Cyber Safety platform and trust-based solutions for consumers around the world. It will also begin trading under a new stock ticker under the new company name on NASDAQ.

  5. Nov 7, 2022 · NortonLifeLock Inc. (NASDAQ: NLOK) today unveiled its new company name, Gen Digital Inc. (TO BE NASDAQ: GEN), following the completed merger of NortonLifeLock and Avast.

  6. Aug 11, 2021 · NortonLifeLock, formed in 2019 as a spin-off from Symantec, says the deal will create an industry-leading consumer cyber safety business, unlock approximately $280 million of annual gross cost...

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