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Traditional TV advertising is time-consuming, partly because brands have to wait for show or network ratings to come in before they can define their audiences. With programmatic advertising, brands and advertising agencies use audience data to optimize their messaging.
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Mar 11, 2021 · In 2020, time spent watching linear TV actually increased for the average American, jumping a stunning 9.2% to approximately 4.5 hours daily, according to eMarketer. This jump means that in 2020 ...
Sep 12, 2024 · Here are a few to consider: 1. Audience reach and engagement. Traditional reach metrics are most closely associated with TV ad campaigns. This includes Gross Ratings Points (GRPs), which measure the cumulative impact of an ad, multiplying the audience size by the ad frequency within a set time window.
While the media industry has debated the most effective ad length for decades, we know the answer—at least generally speaking—isn’t a full minute. Today, 15 seconds is most common for TV*; comparably, ads on the internet can be as short as a single second. For brand advertisers, that means that regardless of platform, every second matters.
- William Quinn
Dec 11, 2018 · Commercial ad minutes on cable and broadcast are at or approaching an all-time high, and that may not change with networks struggling to draw ratings in the face of online competition, much of it ...
- Toni Fitzgerald
Apr 11, 2023 · One could argue that TV ads shined the brightest around that time, too, as “motion pictures” captured the attention of consumers and advertisers alike. It’s 2023, and TV is still popular, with Americans watching more than 2 hours of it a day. But the emergence of YouTube, connected TV (CTVs), and social media have turned the spotlight.
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Apr 13, 2021 · For example, if your customer is a high-level executive at an insurance company, your audience is too specialized to pair well with TV’s mass reach. This is why it's essential to fully evaluate ...
