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Jun 4, 2021 · Launched in 2009, Weibo is a stalwart channel in the social media marketing world. It’s the largest microblogging platform in China, and its name directly translates into English as 'microblog'.
- Market Size. Among many Chinese social media channels, WeChat, by far, holds the largest market size, reaching up to 1.32 billion monthly active users.
- Target Audience. Both WeChat and Weibo are popular among the younger generation of Chinese social media users. However, the latter has more users born after the 2000s than any other age group.
- User Communication & Engagement. As long as a Weibo post is set to public, even a non-platform user can view the content the brand is posting. Thanks to this, your campaign can thrive in creating one-to-many connections.
- Content Purpose and Type. As you may already know, Weibo posts come in a micro-blogging format. Much like Twitter, it started with a character limit of 140.
Sep 24, 2020 · Weibo already boasts more than half a billion registered users in China. But user growth has slowed. To keep advertisers on board, Weibo must therefore boost user engagement. The company ...
Mar 26, 2020 · Social media research in the global north is primarily focused on western social media platforms, notably Twitter and Facebook. In this post Shulin Hu describes how researchers have used data from Weibo, China’s second most popular social media platform, to undertake a variety of research projects and provides resources for researchers looking to use Weibo as a tool for social research.
Oct 3, 2016 · 2. Weibo and WeChat are the most popular and influential social platforms in China, providing unlimited opportunities for both domestic and international brands. It is crucial for organisations to ...
- Icon China
Weibo. Weibo (Chinese: 微博; pinyin: Wēibó), previously Sina Weibo (Chinese: 新浪微博; pinyin: Xīnlàng Wēibó), is a Chinese microblogging (weibo) website. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China, [1] with over 582 million monthly active users (252 million daily active ...
People also ask
Are Weibo & WeChat the most popular social media platforms in China?
What is Weibo & how does it work?
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Is Weibo a microblogging site?
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Weibo and WeChat dominate the social media landscape in Chinese society, especially with Facebook, Twitter, Google and YouTube being blocked from use. Westerners might find the names Weibo and WeChat rather similar, and even get the two muddled, but for marketers working to reach Chinese audiences, it’s important to understand the differences between the two platforms and how they are used.
