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  2. Jan 27, 2023 · Despite a decent recovery from 2020, the box office is still not a good metric to measure a movie's success with audiences in 2023. Here's why.

  3. Jul 23, 2024 · One of the biggest things about using box office as a metric for success is that it's all relative. A $5 million indie movie needs to make a whole lot less than a $200 million blockbuster...

  4. Each film has its own measure of success at the box office. For example, Us grossed $255 million worldwide from a budget of only $20 million, making it successful even if you adjust for high P&A costs.

  5. The term ‘box office’ refers to the revenue generated from ticket sales for a film being shown in theaters. It’s a crucial metric for gauging a movie’s success and popularity among audiences. Traditionally, box office numbers are released by distributors and production companies.

  6. Feb 5, 2024 · Box office returns give studios more money to make more films. Critical scores and reviews seek to tell audiences what is good and what is not so good, while audience scores tell critics to “shove it.”

  7. Dec 2, 2021 · Talent compensation negotiations traditionally utilize TV ratings and box office grosses; guild agreements base their fees, residuals, and profit participation on publicly reported viewership.

  8. Aug 23, 2021 · While box office hasn't always been the most nuanced metric, it was a fairly transparent and concrete indicator of a movie's performance.

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