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Clickbait. Clickbait (also known as link bait or linkbait) [2] is a text or a thumbnail link that is designed to attract attention and to entice users to follow ("click") that link and read, view, or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise misleading. [3][4][5] A "teaser" aims to ...
- Just What Is Clickbait?
- How Does Clickbait Hook Us?
- The "Vegas Effect"
- How Can We Resist The Temptation of Clickbait?
- The Takeaway
Before we go into how clickbait works, let's define it. I like the Merriam-Webster definition better than Wikipedia's version. M-W defines clickbait as: "Something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest." Sometimes clickbait is more like bait ...
There isn't just one simple answer to this question, but let's cover one of the reasons we can't seem to resist clickbait. We humans are drawn to seek out information in our world because it has survival value. We forage for information much in the way our ancestors foraged for food. This is "hardwired" into us. Clickbait is the promise that unbeli...
Another way in which clickbait lures us in is through a variable ratio reinforcement schedule. This is sometimes referred to as the "Vegas Effect" because variable ratio reinforcement schedules are involved in gambling. I blogged about "The "Vegas Effect" of Our Screens"in a discussion of why screens can be so difficult to resist. Those clickbait h...
Resisting clickbait is difficult because it is exploiting the neural circuitry that evolved over millions of years. Our brains weren't designed to be exposed to the variety of temptations that are found in this hyper-connected world. Neuroscientists and psychologists work in the marketingfield and know just how to exploit these neural circuits, whi...
Clickbait is here to stay. We will be encountering more versions of it, as well as various other screen temptations, as new technologies emerge. We must remember the sky is not falling. The good news is that, with some small changes, we can get some of our productivity back. As a reward for completing this post, I think I will look at "21 Jokes fro...
Oct 9, 2019 · The Switch From 2014–2016, some research found that clickbait made up over a quarter of headlines. This was around the same time that everything came crashing down for notorious clickbait-heavy ...
- Christina S.
Sometimes clickbait is more like bait and switch. That is, we read a catchy headline or link, click it, only to find ourselves enveloped within an ad. The majority of clickbait is of the "dubious ...
Before the Internet, there was a marketing practice known as bait-and-switch. It used similar dishonest methods to hook customers. In extreme degree, like bait-and-switch, clickbait is a form of fraud. (Click fraud, however, is a separate form of online misrepresentation which uses a more extreme disconnect between what is being presented in ...
Jun 26, 2024 · In the case of news items, the clickbait you encounter usually includes three main elements: headline, image, and source. The actual bait tends to be the headline. This text is designed to trigger ...
People also ask
Is clickbait a bait and switch?
What is a clickbait AD?
What is a clickbait & how does it work?
How has clickbait changed over time?
Is clickbait a 'dubious value'?
What is clickbait psychology?
Jan 2, 2024 · Clickbait, a term now ubiquitous in the digital lexicon, refers to web content that employs sensationalist headlines or eye-catching thumbnails to entice users into clicking on a link.
