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What is qualitative research?
Is exploratory research qualitative or quantitative?
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Dec 6, 2021 · Exploratory research is often qualitative and primary in nature. However, a study with a large sample conducted in an exploratory manner can be quantitative as well. It is also often referred to as interpretive research or a grounded theory approach due to its flexible and open-ended nature.
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- Scribbr
Mar 25, 2024 · Qualitative methods: Exploratory research typically relies on qualitative methods, such as in-depth interviews, focus groups, and observation, which can provide rich and detailed data that is useful for gaining insights into complex phenomena.
The main disadvantage of exploratory research is that they provide qualitative data. Interpretation of such information can be judgmental and biased. Most of the times, exploratory research involves a smaller sample, hence the results cannot be accurately interpreted for a generalized population.
Conducting exploratory research on a topic is often a necessary first step, both to satisfy researcher curiosity about the subject and to better understand the phenomenon and the research participants in order to design a larger, subsequent study. See Table 2.1 for examples. Descriptive Research.
- Valerie Sheppard
- 2020
Dec 18, 2023 · Research following a qualitative approach is exploratory and seeks to explain ‘how’ and ‘why’ a particular phenomenon, or behavior, operates as it does in a particular context. It can be used to generate hypotheses and theories from the data.
Exploratory research is the researcher’s tool to understand an issue more thoroughly, before attempting to quantify mass responses into statistically inferable data. Exploratory research is research conducted to investigate a problem that is not clearly defined, has been under-investigated, or is otherwise poorly understood.
Apr 12, 2019 · When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. Both are important for gaining different kinds of knowledge.