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- Metaphors are considered as instruments crucial for persuasion. However, while many studies and works have focused on their emotive, communicative, and persuasive effects, the argumentative dimension that represents the core of their “persuasiveness” is almost neglected.
www.researchgate.net/publication/346775947_How_can_metaphors_communicate_arguments
Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.
- Pradeep Sopory, James Price Dillard
- 2002
Sep 28, 2020 · This outlines cognitive, discourse-analytic and practice-based perspectives to metaphor and framing, arguing that each is best suited for particular types of research goals. It sets out a blueprint for how different approaches to metaphor and framing can be integrated into a coherent model.
Jan 12, 2021 · Metaphors are regarded as having different possible uses, especially pursuing persuasion. However, an analysis of the specific conversational purposes that they can be aimed at achieving in a...
- From Metaphorical Utterances to Metaphorical Moves
- Goals of Metaphorical Explanations
- Example 3
- Example 4
- Example 5
- Example 6
- Example 7
- Example 8
The starting point for our analysis is the concept of metaphorical utterance. Black (Black 1955, 255-257) introduced the idea of metaphorical utterance to underscore the dimension of the use of a metaphorical expression, the relationship between the focus and the frame in an utterance, and the role of the circumstances and more importantly the spea...
The different types of metaphorical moves can be used to describe the most important and general goals that the interlocutors can pursue using their metaphors. In this framework, the distinction between the cognitive function of explanation and the dialogical persuasive goal pursued is not made at the utterance level but looking at the structural o...
Patient::
1. […] then I noticed that if I eat gnocchi, it [the glycaemia] emptiesitself quickly. I love gnocchi so much.
Nurse::
1. How does it empty itself quickly?
Patient::
1. Eh it goes down, goes down.
Dietician::
1. When you go on vacation, you carry the diabetes with you, you don’t lock it up in Milan when you leave. The diabetes stayswith you.
Doctor::
1. Let’s say, the three leversof diabetes care are physical exercise, diet, and medications. I am already switching up the medications lever, so it would be better to agree on a strategy to improve the other two levers. Just one, or both, partly one and partly the other one, it is up to you to come up with suggestions or ideas. For instance: what is your plan?
Dietician::
1. You must try to reach, to get close to the ideal weight. Not gain weight. That’s because diabetes and weight generally go hand in hand, like an engaged couple. So, if you gain weight, also diabetes tends to increase a bit.
Wife::
1. I told him, you have reached almost the maximum levels, now careful, asI blamedthe melon, the apricot.
Patient::
1. The fuit, the sugar.
Wife::
1. The fruit, yes, the peach, nothing fried as they are not liked at our place.
Nurse::
1. Eh, yes. Because it has a value in itself – a 110 before lunch, ok it is good,I am saying that it is a very good start. However, what happened two hours after eating? Was it however – have you find a target glycaemia?
Patient::
1. Yes, here it was 109 and 120.
Nurse::
1. Yes, but it would be interesting, on the day in which you do it.
- Maria Grazia Rossi, Fabrizio Macagno
- 2021
Jan 10, 2006 · Empirical investigations of metaphor's persuasive effects have produced mixed results. In an effort to integrate the literature, we present a review and meta-analytic summary of existing...
The persuasive use of metaphors is one of the crucial topics in communication and rhetoric, as metaphors characterize every persuasive context. Metaphors are regarded as instruments for increasing the persuasiveness of a communication (Sopory and Dillard 2002; Boeynaems et al. 2017; Burgers et al. 2016; Ervas et al.
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Metaphors are regarded as having different possible uses, and in particular, they are commonly viewed as instruments for pursuing persuasion. However, an analysis of the specific conversational purposes that they can be aimed at achieving in a dialogue and their adequacy thereto is still missing.
