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  1. India's streaming market, according to industry estimates, is expected to more than double by 2026. But adding millions of customers will mean Netflix will have to look at a wider range of...

  2. May 8, 2022 · India’s movie-loving, value-conscious customers have already humbled streaming godfather Netflix, which initially priced too high and had to shelve plans for India that included building a ...

  3. Feb 12, 2024 · India, with its vast and diverse audience, has emerged as a key battleground for OTT supremacy. Streaming giants like Netflix, Amazon Prime Video, and Disney+ Hotstar continue to vie for dominance, while regional players are making their mark with tailored content.

  4. Jul 24, 2024 · India’s $6 Billion Streaming Sector Is Having Transformative Impact on Film, TV, Talent and Gender, Says Study (EXCLUSIVE) By. Patrick Frater, Naman Ramachandran. Amazon Prime Video. Indian...

  5. May 6, 2022 · India is still an AVOD-supported (Advertising Video on Demand) market; the user base for AVOD continues to be much larger than SVOD,” Rayan said, batting for more variety in price points at...

  6. Jan 21, 2019 · Netflix, Prime Video, YouTube -The world of Indian streaming is this bizarre, messy, ever-expanding organism with new shows, players and partnerships being announced everyday. From Ekta Kapoor's AltBalaji to Star Network's Hotstar, Zee5 to Sony LIV, here's a primer on all of the streaming services, from the least known to the big household names.

  7. Feb 18, 2021 · The seeds of growth for OTT were sowed well in advance with the growth in broadband and increased smartphone penetration. With people, especially the working sector, spending more time on their ...

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