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      • While watching traditional television is still very popular among Canadians, video streaming has been rising in popularity in the last few years. A survey released in May 2023 found that a larger share of Canadian respondents preferred video streaming services, such as Netflix and Amazon Prime Video, over live TV broadcasts.
      www.statista.com/topics/9394/video-on-demand-in-canada/
  1. Jan 3, 2024 · According to the eMarketer Global Intelligence Report for Canada, more viewers (92.9%) watched an on-demand or streaming service than live TV (83.1%) in H1 2023, indicating a trend for 2024. Smart TVs, also known as Connected TVs (CTV) are beginning to reshape content consumption in Canada.

  2. Canada has been one of the quickest countries to embrace the streaming trend, trailing only the United States and Norway in terms of subscription video streaming penetration rate.

  3. Here are four Canadian streaming trends we’re noticing. Canadians are watching longer videos on YouTube. In Canada, over 13 million Canadians streamed YouTube on their TV screens in December 2020. 1 That’s about one-third of the country.

  4. Mar 25, 2024 · A new report suggests Canadians' television viewing habits continue to shift toward streaming platforms at the expense of traditional cable and satellite subscriptions.

  5. Oct 25, 2024 · The annual study examines Canadian TV streaming behaviours and trends. This is Roku’s fifth study of Canadians’ TV streaming habits and an update to its research in 2023. Streaming and the ‘new’ Prime Time. “A majority of Canadians (80 per cent) are now TV streamers,” shared Ivan Pehar, Director, Ad Sales, Roku Canada.

  6. Jan 10, 2024 · While watching traditional television is still very popular among Canadians, video streaming has been rising in popularity in the last few years. A survey released in May 2023 found that a larger...

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  8. Dec 23, 2023 · A study from Convergence Research Group, a Victoria-based consultancy firm, found that in 2022 and 2023 subscription prices rose in Canada by an average of 12 per cent per year at the 10 most...

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