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- In short, there is no reason for you not to set up a company account. It works both for companies with foreign and Chinese business licenses, and it will also allow you to advertise on Weibo. The important part is to verify your account—do not skip this step.
nanjingmarketinggroup.com/blog/simple-guide-weibo-setup-verification-foreign-companiesA Simple Guide to Weibo Setup & Verification for Foreign ...
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Setting up your official Weibo account is just the start. You’ll need to constantly optimize your content strategy based on analytics and maintain active engagements with your audience. Running ads, collaborating with influencers, and launching campaigns are ways to extend your reach on Weibo.
May 17, 2023 · If you want to use Weibo in English, the first step is to create an account and simply sign up. Here is the link for your guide on signing up. This guide covers all the information about setting up a Weibo account from outside of China.
Feb 22, 2020 · In short, there is no reason for you not to set up a company account. It works both for companies with foreign and Chinese business licenses, and it will also allow you to advertise on Weibo. The important part is to verify your account—do not skip this step.
Jul 6, 2021 · How to Register a Corporate Account on Weibo in 2021 . What’s the difference between a corporate and personal account? A corporate account on Weibo will have a badge indicating its status as an official account of a corporate entity verified by Weibo.
- Step 1: Choose Your Direction
- Step 2: Explore Your Potential
- Step 3: Define Your Goals
- Step 4: Design Your ‘Presence’ by Planning Your Strategy
- Step 5: Manage Your Streams
- Step 6: Plan Your Action
- Step 7: Optimize
- Content Is King
Before moving into a strategic planning exercise for your organization’s Weibo account, clarify your business and communication objectives, as well as your target audience. For example, a business may want to increase a product’s sales by 20 percent in China’s Tier 1 cities in one year. This specific business objective can help guide a company’s We...
A good Weibo strategy requires that a company review audiences and environments inside and outside of the company. A company should analyze four groups: the target audience, the organization’s direct or potential competitors, the company’s employees, and everyone else. The organization should also understand Weibo’s latest social technologies and f...
Weibo communication and marketing objectives should be consistent with business and integrated communication objectives. Follow SMART goals: specific, measureable, attainable, relevant, and time-bound. Companies should set achievable performance metrics. The number of followers is easy to understand, but the number of active followers can be define...
After deciding your communication objectives and performance indicators, the next step is to plan a strategy and tactics. Companies may have multiple Weibo accounts, and their relationships determine how a company should operate and manage them. There are five Weibo management strategies that companies operating in China can consider: distributed, ...
A company’s official Weibo presence is just as much a part of its corporate identity as a website. Just like a website, a company’s Weibo stream is not a one-time investment—it requires ongoing operation and maintenance. These steps will help companies direct long-term maintenance, relevant activities, and integration with other communications mark...
After a holistic strategy and specific planning process, take action. Develop an action plan—lay out the exact information of who will do what and when—and then take action. Empower your team It is important to assign roles and responsibilities within the organization or agency and set up the right team structure. Weibo management requires team mem...
It is essential to maintain your presence on Weibo to optimize its performance. For optimization, an online monitoring tool, such as Weibo’s platform statistics and analysis, can help assess a Weibo account’s performance. The tools not only allow companies to monitor data from their own Weibo account, but they can also provide information about con...
With your Weibo strategy now off the ground and in motion, remember that content is king. The shelf life of digital assets, channels, and programs is related to the maintenance of a company’s Weibo presence. A good digital housekeeper will ensure that the content is fresh and frequent, and will quickly address any bugs and quirks. There is no bette...
Feb 22, 2013 · 1. Don’t launch Weibo only on impulse. 2. Start Weibo marketing only after you know it can benefit your business. 3. Check if your customers are on Weibo. 4. Let professional, or at least social, Weibo users manage the account. Setup. 5. Get Verification for company account or personal account. 6. Clear positioning. 7. Design of the account. 8.
Aug 8, 2023 · How to open a Weibo official account? Registering a Weibo business account allows companies to engage with Chinese audiences, promote their products or services, and build their brand presence. Here’s a step-by-step guide to registering a Weibo business account:
