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  1. Jun 20, 2024 · 1. Create and brand your YouTube channel. The first step to YouTube marketing is setting up your channel—your brand’s “home” on the platform. This is where you’ll publish videos, create playlists, respond to comments, view analytics and more. Follow this guide to create a YouTube channel for business.

  2. Mar 19, 2022 · Your content performance would essentially tell you a lot about the demand of the audience and type of audience you can amass. Read step #2 for more details on the content planning for building a YouTube strategy. 2. Map out the Content Plan. The video content is essentially the meat of the YouTube strategy.

  3. Feb 2, 2024 · Why your brand needs to be on YouTube. There are more than 33 million small businesses in the United States. According to Visual Optics, 67 percent of them utilize social media marketing. With 2.68 billion monthly active users, YouTube is the second-largest social media platform in the world, surpassed only by Facebook.

    • Ron Stefanski
  4. By integrating this innovative feature on platforms like YouTube, brands can better connect with their audience, ultimately driving sales and engagement. Strategies like shoppable videos, social commerce, and others can be used across YouTube and other platforms to extend marketing success. YouTube as a Social Networking Hub

  5. Why YouTube is part of a winning social strategy. Brands are looking to reach the right people wherever they’re spending their time. It’s no surprise that YouTube is one of those places. What might be a surprise, though, is that 40% of YouTube Shorts users are not on TikTok or Instagram Reels at all, while 84% of TikTok and 88% of Instagram ...

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  7. Step 1: To add individuals to your account, click Customize channel to go to YouTube Studio. Once there, click the Settings icon in the bottom left corner. Step 2: Click Permissions, then click Invite. Step 3: Enter the person’s email address and their desired access level, then click Done.

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