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- More than just a compilation of memories, a school yearbook serves as a powerful marketing tool for educational institutions. In this article, we will explore six compelling reasons why every school should have a yearbook to promote itself and highlight why it outperforms a traditional prospectus when selling the school to prospective parents.
www.blueappleeducation.com/blog/6-reasons-why-every-school-should-have-a-yearbook-a-fantastic-marketing-tool
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Selling yearbook ads is a super-popular way to fundraise for your school—not to mention a tremendously effective way to teach students the basics of business—but it’s also one of the most time-intensive. To cut down on the amount of time you’ll need to pull off a successful yearbook advertising program, you need a process.
The yearbooks you create now will be treasured for years to come. Make this year your school’s best year yet and follow this marketing guideline to sell more yearbooks than ever before.
- Define Your Values. It’s true of any effective sales technique: if you want customers to purchase your product, you have to offer them value. This doesn’t just mean price!
- Use Social Media. Social media is a powerful yearbook marketing tool. Think of how much time you spend on social media on a daily basis. It’s a great way to reach and engage with your audience.
- Email Marketing. Emails are a great way of reaching a wider audience, particularly parents. We know you’re already busy promoting your yearbook on social media, but don’t overlook the importance of email.
- Put Up Posters Around The School. Old fashioned print materials are still a great way to get your message across. Help drive yearbook sales with posters or flyers around your school.
In this article, we will explore six compelling reasons why every school should have a yearbook to promote itself and highlight why it outperforms a traditional prospectus when selling the school to prospective parents.
A yearbook ad is the perfect surprise to add to your graduate’s yearbook - a loving tribute to your student, personalized with your own special message and a cherished photo, or photo collage.
Nov 25, 2019 · Yearbook ads are used to promote local businesses, plus they are largely marketed as a way to send personal messages to students. At the elementary school level, we have found that 1/8-page ads perform the best year over year.
Developing an advertising program for your yearbook can be easy if you have a plan that includes (1) identifying your potential audience for purchasing advertising space, (2) determining ad sizes, guidelines, and rates and (3) creating effective ad sales campaigns, including collection methods.
