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How to advertise on YouTube. YouTube ad specs. YouTube advertising best practices. Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month.
YouTube ads are worth it ‒ if you do things the right way. If you create a high-quality video ad, target the right people with that ad, and have the supporting structures in place to capture and nurture leads, your ad will have a great shot at generating a positive ROI.
- Jyll
- Create a new campaign. Open up your Google Ads manager and select New Campaign. When prompted, I always choose “Create a campaign without a goal’s guidance.”
- Choose your campaign subtype. For your campaign subtype, choose the appropriate option based on the goal of your ad your objective and format. If you’re not sure, you’re probably going to want a Custom video campaign or a Drive conversions campaign.
- Set your bid strategy. Depending on which campaign subtype you chose, you will only have one or two options. In this example, with a Custom video campaign, the bid options are Maximum CPV (cost per view) or Target CPM (cost per thousand impressions).
- Choose your network(s) If you’re the kind of person who doesn’t like Search partners and Display Network in your Search campaigns, you’ll want to deselect Video partners on the Display network.
- YouTube advertising is cost-effective. If you’re familiar with PPC advertising, you know that it’s an extremely cost-effective strategy. If you’re not familiar with PPC, it’s easy to understand why it’s lucrative — you only pay when someone clicks your ad.
- YouTube advertising is highly targeted. Granular targeting is crucial for a successful campaign, and YouTube ads allow you to get extremely detailed when it comes to targeting the exact audience that you want to reach.
- YouTube advertising with video helps you connect with your audience. Do you feel more connected with a brand after watching a commercial or seeing an insert in your local paper?
- YouTube advertising metrics are easy to measure. If you don’t measure the success of any marketing campaign, you’re wasting your time running it. Without knowing how a campaign performs, you won’t have insight into how you could improve.
Apr 11, 2024 · You’ll learn how YouTube ads work, all about YouTube ad pricing, how to advertise on YouTube, and YouTube ad optimization tips. After reading this guide, you'll be ready to launch advertisements across your YouTube channel and improve the effectiveness of your YouTube marketing strategy .
Jun 24, 2024 · In this article, we’ll walk you through the different YouTube ad formats and show you exactly how to set up a YouTube ad campaign so you can start to use this powerful advertising channel to grow your brand.
Aug 1, 2023 · A beginners’ guide to YouTube video ads: Drive action with video advertising. Getting started with advertising on YouTube is simple with Google Ads. From creating engaging assets to supercharging...
