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Oct 9, 2023 · An SMS short code is a five or six-digit number that a brand uses for SMS marketing campaigns. By contrast, a long code or toll-free number consists of 10 digits. Consumers must opt in to receive messages from a brand by sending a keyword to its short code number. These are often automated SMS messages and part of a marketing sequence.
- Whitney Blankenship
Oct 10, 2024 · For example, your restaurant might might ask customers to text the keyword “PASTA” to a short code number to receive details about the Italian dishes featuring on your current menu. Using an SMS Short Code gives the potential customer a shorter number to have to remember when they send the text – especially if that number also has some recognizable link to the restaurant.
Sep 13, 2024 · Remember to include the right opt-in language when asking customers to sign up for texts. In this case, the keyword is “Burger” and the short code is “711711.”. When you set up a keyword for your business, contacts who text in the word will automatically receive your confirmation message.
However, you should keep in mind that you’ll need a separate short code number for each country in which you plan to run campaigns. 4. Increased engagement . According to the U.S. Short Code Registry, SMS short code campaigns get an open rate above 90%. The use of keywords also makes short code texting a fun way to interact with a brand.
Jan 20, 2024 · This five-digit code is usually known as a Short Code. For example, if you have recently purchased a Plus smartphone, you might have received a message from a unique short code number like (56435). The message might be asking you to send “JOIN” (keyword) to that number to join their red club group.
- Sujit Panda
Subscription services: You can add an SMS short code for subscription services. Ask your customers to subscribe to updates, alerts and your newsletter by opting in. Lead generation: Use your SMS short codes with subscription services. Urge your customers to text a keyword to a short code to opt-in and receive specific information.
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For this strategy, allow customers to subscribe to your SMS campaigns by texting a keyword to your phone number. For example, customers could text 'JOIN' to 55555 to subscribe to your text marketing program. You could also encourage customers to text in a keyword to subscribe to important updates, like emergency weather alerts.
