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May 30, 2021 · Mistake #4: Taking the atlas approach and using a map to name your company. In the zeal to start a new company, many businesses choose to use their city, state or region as part of their company name.
- 8 Ways to Pick a Great Name for Your Business
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If you've got a boring, vague name, then you might repel...
- 8 Ways to Pick a Great Name for Your Business
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- You Haven't Considered Branding And Timing. While the business name is important, what matters most is the image you create around that name. Whether a name is perceived well or not mostly depends on perception management in the first six to 12 months.
- It's Too Hard To Say, Hear Or Spell. When you are naming a new business or product, make sure the name is easy to say (If it is difficult to pronounce, nobody will remember it.)
- You Failed To Do A Trademark Search. One of the worst things that can happen to a new business is that the owners spend time and money promoting a certain name, only to find out someone else has been using it.
- Your Name Is Too Descriptive. Ensure to stay away from a name that’s too descriptive to avoid costly rebranding as your core focus may shift in the future.
- Trade Name
- Trademark
- Dot-Com Domain Name
For marketing purposes, you may choose to carry out your business under a different name than your legal one. This will be your trade name, also known as an operating name. Typically, it appears on a website or a storefront. If you want to carry out your business under a different name than your legal one, you must register a trade name. For exampl...
A registered trademark is a sign, word, logo, symbol or combination of these elements. It distinguishes your goods or services from those of other businesses. You can register your trademark with the Canadian Intellectual Property Office. You’ll receive a certificate that proves your ownership and gives you exclusive rights to use the trademark for...
A domain name is your Internet address. You will need to acquire a domain nameto ensure that your customers can easily find you online. This name should be associated with your product, brand or company name. Ideally, you should choose a “dot-com”name. This extension is better known internationally and easier to remember. You should also choose a n...
- Using a literal or descriptive name. This is perhaps the most common mistake of all. The thinking is that the customer won’t understand the business unless it’s described in literal terms.
- Basing the company name on a product or service. Companies evolve and adapt to meet customers demands. This means that the initial business offering will often change.
- Letting the map determine your company’s future direction. The default company naming strategy is to go the geographic route … using a city or area name as the business moniker.
- Using a meaningless acronym to spell out your identity. In an effort to shorten a long name, or as a way of including family member initials in the company name, business owners will often resort to acronyms.
1 day ago · Why your business name matters . A business name is more than just a label; it’s an asset that influences your brand even in the long term. This makes it easier for your business to grow and adapt over time. As your company evolves, the right name adapts and supports expansion into new products, services, or even markets.
Apr 26, 2023 · Think it through, and your name will be a multiplier in your favor. 6. Make sure you can trademark the name. Depending on how big you want to build the brand, confirming that your business name is ...
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Oct 30, 2023 · The name is only part of your brand identity. A memorable business name is essential. But your brand identity is much more, including your company logo, business website, and more. Don’t expand your name to tell your company’s full story. You’ll need to build a complete brand identity. 15. Set a time limit.
