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Once you get up and running, you better make sure that customers are happy with their experience from watching your ad to receiving their product. That’s about it honestly. As far “ad strategy” goes, use as simple of a campaign structure as possible and crank the budget when you can.
May 20, 2024 · If you want to run ads that only reach people within a custom audience, Advantage+ Audience is not the method for you. The custom audience you provide will only be used as an audience suggestion. You should instead use Original Audiences.
Feb 26, 2024 · When you create an ad set, the default targeting method is Advantage+ Audience. This is meant to streamline targeting, leveraging Meta’s ad technology to automatically find your audience for you. You can optionally provide an audience suggestion, and Meta will prioritize it before going broader.
Meta Advantage+ audience lets you use Meta’s advanced AI to find your campaign audience. It can be the easiest to use and best performing Advantage audience automation option yet. When tested by Meta against other audience options, Advantage+ audience has typically improved performance on campaigns using all objectives.
Sep 9, 2024 · But, as I’ve discussed, you should test that assumption as well — especially when optimizing for purchases. Bottom line: These results mean that Advantage+ Audience without suggestions can be just as effective as, if not more effective than, detailed targeting and lookalikes.
Jun 26, 2024 · One of the key advantages of social ads over other forms of advertising is the ability to laser-target your audience. Smart Facebook ad targeting can help you reach the people who are most likely to be interested in your brand.
Mar 23, 2023 · Using Meta Advantage targeting products during the audience creation process helps an advertiser’s ads reach more valuable customers, further improving ads performance. Meta Advantage targeting products can be used even if an advertiser wants more manual control over manual inputs like creative, budget, or placement.
