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Dec 5, 2023 · As shared by one Gen Zer, “I’ll always look at different websites to find the best deal”. Beyond the immediate impact on sales, offering a student discount contributes to a positive brand image. It portrays your brand as inclusive, understanding, and considerate of the financial constraints that students are facing at this time.
Oct 6, 2020 · How important is the student audience to your brand? Students are set to become the high earners and business decision-makers of the future. By winning over a student you could have a valuable customer for life. Find out more about why you should offer a student discount to determine whether or not students have a place in your brand strategy.
Dec 5, 2023 · Discounts make a difference. In a competitive and over-saturated market, standing out is critical.Did you know that 83% of students say that if a retailer offers a student discount they are more likely to shop there?Providing a student discount can give your brand an edge over your competitors for the student market, who may not have recognised the value of tapping into the student demographic.
- Current students are your future market. While college students might not be the first target market you think of to target with your next marketing campaign, the benefits of marketing to college students might surprise you.
- Students are hunting for student discounts. College students are known for their knack for finding a discount. Eighty-six percent of students have said that they would shop at their favorite stores more often if they offered student discounts.
- Students are social—and will help boost your brand. Word spreads fast on a college campus. Campus living is social by definition—they’re a hub of learning, communication, and ideas.
- College students want to engage with brands. Members of the Gen Z audience are always looking for the next new thing—product, food, service, platform, or trend.
Jul 5, 2021 · The simplest way to reach college students, and get brand loyalty in return is to offer a student discount. A Way For Brands To Give Back. College life isn’t easy. It’s not a hidden fact that college students need all the help they can get to get through their graduation. The debt many students in the United States are in is unbelievable.
Jun 15, 2023 · Brand loyalty. Offering a student discount is a smart way to grab students' attention. Other studies show that 97% of students are likelier to check out a business offering such a discount. More importantly, over 75% of students feel loyal to that business after graduating. Thus, offering a discount today is an investment in your customer base ...
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Sep 23, 2016 · Now, let’s run through the reasons why brands should offer a student discount. 1. Student discount is the key to brand loyalty. Student discounts are very important to college students. TUN has been measuring student brand loyalty since 2012. In our 2016 study, we found that 97 percent of students would try a local business solely because it ...
