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Feb 21, 2023 · Nike’s “Just Do It” campaign is one of the most famous and successful marketing campaigns of all time. ... Nike’s partnership with Michael Jordan in the late 1980s and early 1990s was a ...
Jul 22, 2022 · In 2017, this "treasure" went up for auction at 190,000 dollars. With Mr. Jordan, Nike's competitors refused to meet the same terms, and the deal was concluded in the offices of Beaverton, in the ...
Sep 16, 2024 · The ‘Just Do It’ campaign: A quick history lesson. Given the global phenomenon that this campaign was to become, it’s hard to imagine that the tagline was no more than a rushed addition to a TV advert. It’s even harder to believe that the words themselves were inspired by the final words of Gary Gilmore, a convicted murderer: ‘Let’s ...
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [ 1 ] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales). [ 2 ]
Apr 5, 2023 · Wieden didn't come up with "Just Do It" until 1988. As NPR noted, that was the year of the Air Jordan 3, the Air Trainer 1, and the Air Revolution, which became some of the biggest shoes in the ...
- Victoria Edel
Sep 4, 2018 · In February 1988, Jordan and Lee teamed up to release films in support of the Air Jordan shoe line. “Just Do It” was also part of an aggressive marketing campaign in 1988, with Nike spending a ...
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Feb 26, 2024 · The influence of “Just Do It” and its first advocates, which included the likes of superstars like Micheal Jordan in basketball and John Mcenroe in tennis, has extended well beyond the sphere ...
