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1. www.retaildive.com › news › reebok-was-meant-to-be-aReebok was meant to be a ‘Nike killer.’ How the brand lost ...

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   Jul 26, 2021 · In the '80s, Reebok was the top sports brand for a time. Now it's dwarfed by Nike and Adidas. We take a look at the history of the brand, through the lens of the people who were there.

   • Author: Cara Salpini

2. www.retaildive.com › news › the-backroom-when-reebokThe Backroom: When Reebok was on top of the world

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   Jul 29, 2021 · Roughly 15 years ago, Adidas acquired rival sneaker maker Reebok in a deal meant to challenge Nike's rise to dominance.

   • Author: Ben Unglesbee

3. fashioncoached.com › article › reebok-was-meant-toReebok was meant to be a ‘Nike killer.’ How the brand lost ...

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   Nov 14, 2024 · Chapter OneWhen Joe Foster founded Reebok with his brother Jeff in 1958, it was a small running shoe company with moderately sized ambitions: tackle the athletics market and break into the U.S.By the time Foster retired from Reebok in 1989, the brand had scaled to dizzying heights.

4. www.marketing360.in › how-nike-initiated-theHow Nike initiated the Downfall of Reebok. - Marketing360

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   Reebok aimed to become a Nike killer and that tarnished its image even more as people didn’t take it as a serious brand. Now that Adidas is selling off Reebok, Reebok’s chances of reviving itself have risen again.

5. www.jankt.com › reebok-was-meant-to-be-a-nikeReebok was meant to be a 'Nike killer.' How the model ...

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   May 1, 2022 · Reebok had overtaken Nike because the primary athletics model within the mid-’80s, and in 1989 was nonetheless making greater than the sportswear large yearly, with $1.82 billion in gross sales in comparison with Nike’s $1.71 billion.

6. www.industrydive.com › post › how-retail-dive-editorHow Retail Dive Editor Got Inside Look at Reebok's History in ...

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   As news of Adidas selling Reebok to Authentic Brands Group breaks today, we revisit Retail Dive Senior Editor Cara Salpini's in-depth look at the brand, published last month: Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1 spot.

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   Was Reebok meant to be a 'Nike killer'?

   • Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1 spot In the ’80s, Reebok was the top sports brand for a time. Now it’s dwarfed by Nike and Adidas. We take a look at the history of the brand, through the lens of the people who were there. Want to listen to this story?

   Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

   www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

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   How much did Reebok make a year compared to Nike?

   • Reebok had overtaken Nike as the number one athletics brand in the mid-’80s, and in 1989 was still making more than the sportswear giant annually, with $1.82 billion in sales compared to Nike’s $1.71 billion.

   Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

   www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

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   Is Reebok a good brand?

   • Reebok’s also at a disadvantage when it comes to retroing product, according to Smith, as Adidas and Nike both have a deeper bench of product to pull from. On the other hand, Fireman and Foster see opportunities in Nike growing too big. “Nike’s become ubiquitous. It’s true, it’s in every category. It’s true, it’s the leader.

   Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

   www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

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   What happened to Reebok & Nike?

   • It’s not just a story of Reebok’s plateauing growth and eventual decline. It’s also a story of Nike’s incredible rise. By 1997, less than ten years after Nike and Reebok were neck and neck, Nike had grown to $9.2 billion in net sales, while Reebok was stuck at a slower pace, raking in $3.64 billion.

   Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

   www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

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   How long did it take Reebok to build a $3.6 billion brand?

   • “You think about [the Jordan Brand], a $3.6 billion brand. But they built a $3.6 billion brand by selling out all the time, by never meeting demand. And it took them 35 years to do that.” Reebok’s reliance on a “push” model rather than a “pull” model meant products ultimately ended up on sale, damaging the brand.

   Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

   www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

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   Will Reebok be sold off by Adidas?

   • Granted, 2020 also brought a pandemic, but even in the years leading up to that, Reebok was making about $2 billion. Now the brand is poised to be sold off by Adidas after a history of underperformance. A far cry from those years in the ’80s when the small British company had unseated the king of all sportswear brands.

   Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

   www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

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8. azbeeawards.secure-platform.com › a › galleryASBPE - Reebok was meant to be a ‘Nike killer.’ How the brand ...

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   Published shortly before Authentic Brands announced it would acquire Reebok, the “Nike killer” piece was one of the most-read stories of the year across Retail Dive, and sparked an outpouring of responses from industry sources when it was published.