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Important Information for All Submitters. October 10 - Ad Standards is launching a new portal for preclearance submissions for all divisions in November. For the latest information, visit our Clearance Services Portal Information Page. Attention Medical Device Clearance Submitters. July 12 - Preclearance procedures for Class II medical devices ...
- Code
The Canadian Code of Advertising Standards (Code) sets the...
- Preclearance
Review services are available in both English and French and...
- Interpretation Guidelines
Interpretation Guideline #4 - Alleged Infractions of Clauses...
- About
Ad Standards is the only national not-for-profit advertising...
- Complaints
The core document of advertising self-regulation is the...
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See what’s coming up in our Events section. Access a...
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Interpretation Guidelines. Ad Standards Advisories. Code...
- The Council
Ad Standards Council plays a vital role in ensuring an...
- Code
The Canadian Code of Advertising Standards (Code) sets the criteria for acceptable advertising in Canada. Created by the advertising industry in 1963 to promote the professional practice of advertising, the Code is the cornerstone of advertising self-regulation in Canada. Administered by Ad Standards, the Code is regularly updated to ensure it ...
- Overview
- Definitions
- Application
- Exclusions
- Scope of The Code
- Interpretation Guidelines
- Codeprovisions
The Canadian Code of Advertising Standards (“Code”) was developed to promote the professional practice of advertising, and was first published in 1963. It is reviewed and revised periodically to keep it contemporary. The Codeis administered by Advertising Standards Canada (Ad Standards). Ad Standards is the industry body committed to creating and m...
For the purposes of the Code: “Advertiser”is defined as an “entity” that engages in “advertising” and has, or shares with one or more other entities, the final authority over the content of “advertising” or an “advertisement”. "Advertising" and "advertisement(s)" are defined as any message (other than those excluded from the application of this Cod...
The Codeapplies to "advertising" by (or for): 1. advertisers promoting the use of goods and services; 2. entities seeking to improve their public image or advance a point of view, whether or not the advertising is for a commercial purpose; and 3. governments, government departments and crown corporations.
Political and Election Advertising Canadians are entitled to expect that "political advertising" and "election advertising" will respect the standards articulated in the Code. However, it is not intended that the Code govern or restrict the free expression of public opinion or ideas through "political advertising" or "election advertising", which a...
The authority of the Code applies only to the content of advertisements and does not prohibit the promotion of legal products or services or their portrayal in circumstances of normal use. The context and content of the advertisement and the audience actually, or likely to be, or intended to be, reached by the advertisement, and the medium/media us...
The Code may be supplemented from time to time by Interpretation Guidelines that enhance industry and public understanding of the interpretation and application of the Code’s 14 clauses. The Interpretation Guidelines can be found here.
The Codeis broadly supported by industry and is designed to help set and maintain standards of honesty, truth, accuracy, fairness and propriety in advertising. The provisions of the Codeshould be adhered to both in letter and in spirit. Advertisers and their representatives must substantiate their advertised claims promptly when requested to do so ...
Dec 4, 2023 · New Type of Misleading Advertising – Environmental Claims At present, the Act’s civil provisions provide that advertising can be “misleading” if it is “ misleading in a material respect ” or if it makes claims related to the “ performance, efficacy or length of life of a product that is not based on an adequate and proper test thereof, the proof of which lies on the ” advertiser.
2024-09-11. Fair competition is good for both consumers and businesses. Learn about ensuring truth in advertising, investigation of cartels, preventing abuse of market power, reviewing mergers, ensuring corporate compliance, and regulating promotional contests.
ADVERTISING/MARKETING LAWS. Advertising in Canada is primarily regulated at the federal and provincial levels. This includes laws of “general application” that can apply to any advertising claim that is false or misleading (e.g., the general misleading advertising provisions of the federal Competition Act and provincial and territorial ...
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Nov 30, 2023 · Clause 2 (Disguised advertising techniques) – Advertising should not conceal that it is an advertisement and disclosure should be “upfront and identifiable” (e.g., avoid ambiguous disclosure hashtags or burying the disclosure hashtag in the post). Clause 7 (Testimonials) – Representations should be current, genuine, and based on ...
