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What are Facebook ads? Facebook ads are ads that are shown on Facebook. They can help you reach the more than two billion people who use Facebook every month. 1
Discover how to get started with Facebook Ads & reach future customers with engaging ads that appear across devices. Learn how to create your ads.
What are Meta ads? Build lasting connections with customers with Facebook ads, Instagram ads, and ads clicking to WhatsApp and Messenger. Billions of people use Meta apps to connect with people and explore topics they care about.
- What Are Facebook Ads?
- How Much Does It Cost to Advertise on Facebook?
- Types of Facebook Ads
- How to Set Up Facebook Ads Using Meta Ads Manager
- How to Set Up Facebook Ads Using Hootsuite
- 5 Facebook Ad Tips
- Facebook Ad Examples
Facebook ads are posts that businesses pay for to show Facebook users products or services. They come in various formats, such as images, videos, or carousels. Like Instagram, Facebook ads appear throughout the app, including in users’ feeds, Stories, Messenger, Marketplace, and more. Facebook ads are typically targeted to users based on their: 1. ...
There’s no hard and fast rule when it comes to Facebook ad budgets. The cost of Facebook adsdepends on several variables, including: 1. Audience targeting. It usually costs more to put your ads in front of a narrower audience than a broader one. 2. Ad placement. Costs can change between ads shown on Facebook and Instagram. 3. Campaign duration. The...
Knowing how to advertise on Facebook starts with knowing the types of Facebook ads available to you. You can choose between different Facebook ad types and formats to suit your campaign goals, including: 1. Image, 2. Video, 3. Stories, 4. Messenger, 5. Carousel, 6. Slideshow, 7. Collection, and 8. Playables. The wide range of Facebook ad formatsmea...
If you already have a Facebook business page (and you should), you can head straight to Meta Ads Manager (formerly Facebook Ads Manager) or Business Managerto create your Facebook ad campaign. If you don’t yet have a business page, you’ll need to create one first. We’ll follow the steps for Ads Manager in this post. It will outline how to create a ...
Of course, if you’d rather manage paid and organic campaigns across Facebook, Instagram, X (formerly Twitter), andLinkedIn, an all-in-one solution like Hootsuite is your best bet. Here’s how to use Hootsuite Social Advertisingto create and manage your Facebook ads.
1. Make your ads mobile
Most people check social media on their phones, so focusing on mobile-friendly ads is a surefire way to better reach your audience. Be sure to: 1. Film videos vertically (9×16). 2. Keep text minimal and use large fonts. 3. Add animations for engagement. 4. Keep videos short (15 seconds or less).
2. Make ads for a short attention span
Keep it quick and snappy. Start your ad with the main message and branding in the first 3 seconds.
3. Make sound optional
Lots of folks watch video with the sound off, whether it’s because they’re auditorily impaired or watching your ad on the bus. Be sure to: 1. Use visuals to convey your message. 2. Add captions for voiceovers. 3. Include text for key messages.
Ready to get inspired? Here are three Facebook ad examples you can learn from. If you want more, try this roundup of the best Facebook ad examples.
Meta for Business gives you the latest news, advertising tips, best practices and case studies for using Facebook to meet your business goals. Create your ad. Find new customers.
<meta http-equiv="refresh" content="0; URL=/ads/about/?_fb_noscript=1" /> About Facebook Ads
Based on your objectives, you can choose to run your ad on Facebook, Instagram, Messenger, Audience Network or across them all. And whether you want to use video, images or words, there’s an ad format ideal for telling your story. Get Started. Learn more about ad placements.
