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Sep 19, 2024 · Let’s discover some viral marketing campaigns that you might remember. 1. Nike – Just Do It. The famous Nike Just Do It slogan was first used in 1987. The forcefulness and commanding tone of the slogan have shown to be extremely effective in forming the Nike brand.
Oct 26, 2024 · Here are the 10 most viral marketing campaigns of the past decade: 1. Nike’s “Dream Crazy” Campaign. 2. Old Spice’s “The Man Your Man Could Smell Like”. 3. Dove’s “Real Beauty Sketches”. 4. Oreo’s “You Can Still Dunk in the Dark”.
- Canadian Tire “Wheels” Campaign
- Coca-Cola “Small World Machines” Campaign
- Volvo “The Epic Split” Campaign
- Dollar Shave Club “Our Blades Are F***Ing Great” Campaign
- Nike “Possibilities” Campaign
- The Als Ice Bucket Challenge
- Amazon “Alexa Loses Her Voice” Campaign
- Old Spice “The Man Your Man Could Smell Like” Campaign
- GoPro “Fireman Saves Kitten” Video
- Dove “Real Beauty Sketches” Campaign
At the heart of every viral marketing success is the ability to engage the audience’s emotions through powerful storytelling. With over 200 million views and 3.8 million shares across social media, the ad surpassed all of 2017’s Superbowl commercials reach combined! All without any influencer help or big-star power – just a simple and powerfully hu...
Launched in 2013, Coca-Cola’s “Small World Machines” campaign sought out to bring together two groups of people who were used to living with conflict – the people of Pakistan and India. Leo Burnett came up with the concept of connecting the people of these two countries, 325 miles apart through digital communications on their vending machines. This...
When it comes to an equal mix of star-power, breathtaking visuals and incredible soundtrack that inspires a sense of awe, Volvo’s Epic Split campaign comes to mind! Reaching almost 100 million views on Youtube, this is a perfect example of masterful storytelling of machine and man as well as mastery in one’s craft. This ad was part of 6 videos and ...
Having an ad go viral doesn’t require you to spend millions of dollars to produce something blockbuster. In fact, Dollar Shave Club spent only $4,500 on a videothat has over 26 million views, launching their sales into the stratosphere and eventually paved the way to their Billion Dollar exit buyout from Unilever. With a minimalist concept packed w...
Challenging your audience is something that Nike has always done well in their ads, from their iconic Michael Jordan ad that redefines failureto their smash hit ‘Possibilities’ campaign in 2013. Bringing together sporting greats including Serena Williams and Le Bron James, this viral success challenged audiences to be the best they can be and take ...
You have definitely heard about it and probably even done it – it’s the ALS Ice Bucket Challenge of course! Launched in 2014, this challenge that went viral was started online in an effort to raise awareness and raise funds for those suffering from Amyotrophic Lateral Sclerosis (ALS) disease. The challenge was simple – film yourself having a bucket...
Superbowl 2018 saw many winners when it came to creative advertising but none came close to Amazon’s Alexa Loses Her Voice campaign.Earning over 1.5 Billion media impressions while contributing to a 300% increase in sales of Amazon’s Echo devices year on year, the video beat out other ads from Nike, Apple and Samsung with over 50.1 million YouTube ...
Using their now famous brand character, The Old Spice Man (portrayed by Isaiah Mustafa), Old Spice’s 2010 campaign broke all expectations of how viral a body wash and deodorant commercial can go. While they were selling to male customers, the ad cleverly targeted both female and male audiences – giving different messages to each. To the females: Th...
With over 41 million Youtube views and 55,000 comments, GoPro’s heroic video of a fireman saving a kitten from a burning house shows how an act of bravery can inspire viral success. Firemen have also been the icons of saving lives and it is rare to see one in action saving an unconscious kitten from dying. Totally unscripted, this is a perfect exam...
While many viral successes leveraged on what their product can do, Dove’s Real Beauty Sketches spread an empowering message about true beauty in women. This 3-minute short film was viewed more than 114 million timesand bagged the highest honor in the Cannes Lions International Festival, the Titanium Grand Prix. Featuring an FBI-trained sketch artis...
Jun 10, 2024 · Needless to say, this was one of the top viral marketing campaigns of the decade. Some even consider it the “marketing campaign of the year.” The movie naturally crushed box office expectations with $337 million globally and $165 million in North America alone, largely owing to the viral promotion.
Jan 28, 2024 · The unpredictability of a campaign going viral and the fact that not all successful campaigns demand extensive budgets are evident. Let’s explore some examples of viral marketing campaigns. 1.
This campaign became the most successful viral marketing campaign on social media in 2020. 2. Apple: Shot on iPhone Shot on iPhone - Viral Marketing Examples. Being an iconic brand in the market, even Apple requires a marketing strategy that would help them retain their customers. With the launch of the iPhone X, Apple put out its ‘Shot on ...
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Jan 2, 2024 · It went viral on social media platforms, resulting in millions of views, which increased brand awareness. The team behind the campaign addressed a common problem faced by drivers and connected with the audience emotionally, which made the campaign effective. 7. This campaign was the most popular ad in 2015.
