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  1. Aug 8, 2017 · We deep-dive into the seven elements below, covering what they are, why you should care, and how to use them to create more professional looking designs -- even if you're operating on a zero-dollar budget. 7 Basic Elements of Graphic Design 1) Color. Sir Isaac Newton is widely credited with creating the very first color wheel back in 1706.

    • Color: Color helps establish a mood for your composition. When light waves strike an object and reflect back to the optic nerve in a human’s eyes, the sensation they perceive is called color.
    • Line: Line refers to the way that two points in space are connected. Whether they’re horizontal lines, diagonal lines, or vertical lines, lines can help direct the eye toward a certain point in your composition.
    • Value: In design, value refers to the lightness or darkness of a color. The values of a color are often visualized in a gradient, which displays a series of variations on one hue, arranged from the lightest to the darkest.
    • Space: Making proper use of space can help others view your design as you intended. White space or negative space is the space between or around the focal point of an image.
    • Form. Form refers to the positive element over the space of your work. Together with space, it creates a three-dimensional effect. The 3D objects include pyramids, cubes, and other abstract forms.
    • Shape. When a line encloses an area, or when other visual elements are combined, we get a shape. Ultimately, everything around us is a shape one way or another, but for a designer, they are more important since they are the root of the most powerful logos.
    • Line. Line is one of the basic elements of design made of points. Lines connect any two dots and can evoke various moods based on their texture, direction, look, and weight.
    • Color. Color is an important element of design that shouldn’t be neglected. It gives a certain feeling and personality to your piece and can be applied to any of the other visual elements.
    • Line. A line can be used as a structure to organise and present information, define shapes, and convey emotions. It can also represent the motion of things, including people and animals.
    • Colour. Colour theory can be a valuable tool for graphic designers who want to select a single colour or harmoniously combine multiple colours. The Color Wheel is a group of hues that helps us categorise and understand all the different colours.
    • Image. As a graphic designer, you must create something to capture your audience's attention. A good photograph or illustration can do just that. They provide a background for the design and add necessary drama or action.
    • Shape. A graphic designer must be able to understand both organic and geometric shapes. They should be able to draw and design both in a transparent manner.
  2. The three basic shape types are Geometric (Circles, Squares, Triangles etc.), Natural (leaves, trees, people etc.) and abstract (icons, stylisations and graphic representations). Use carefully to create a visually pleasing design and eye-catching design. Space: A vital part of any good graphic design, Space is the area around the elements in a ...

  3. Aug 11, 2023 · Elements of Graphic Design. Graphic design elements are the fundamental building blocks designers use to create visual compositions. These elements include: Line: The basic element of design, lines can be straight, curved, diagonal, or organic. They create a sense of direction, movement, and structure within the design.

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  5. Graphic design is an intricate discipline that requires a deep understanding of the visual elements that compose it. Beyond mere aesthetics, these elements serve as tools to convey information clearly and effectively, evoking emotional responses and guiding the viewer's perception.

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