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May 24, 2022 · When it comes to learning how to thrive at B2B email marketing, learning firsthand by analyzing brands that clearly know what they’re doing is one of the best ways to go about it. Each of these B2B email marketing examples has a different objective and takes a slightly different approach, but the same basic formula is the same.
- Emil Kristensen
With the benefits of a good B2B email marketing strategy in mind, it’s time to get practical. Below, we’ve collected the best emails and drip campaigns from various companies that can serve as excellent examples of B2B marketing. Let’s see each of them in action! 1. Asana.
- Welcome emails. "Hi there!" A welcome email is the first impression you make with new subscribers. These automated emails typically have very high open and engagement rates as they are sent at the exact moment the recipient has decided to start a relationship with your business.
- Event newsletters. "You're invited!" Events are a good way to generate leads in B2B marketing. If you’re hosting or attending conferences and business-to-business events, let your audience know about them!
- Survey emails. "We need your opinion!" Survey emails are a great way to find out more about your customers and what they think of your business. Use this information to create more impactful products, experiences and marketing.
- Announcements. "Breaking news..." Have you introduced a new feature? Created a limited edition product? Set up pre-orders? Share it with your audience via an announcement email.
Apr 16, 2024 · B2B email marketing is a tactic for promoting products or services to business-to-business customers. At its core, the goal is to nurture relationships with potential customers, build brand awareness, and generate sales. Successful strategies involve distributing newsletters, promotional offers, product updates, or free tools—all hyper ...
- Amanda Pell
- Curated email content. It’s not as easy to build an organic mailing list as it was 10 or 15 years ago. People are more cautious about giving out their contact details or signing up for newsletters.
- Activation. It’s pretty common for people to sign up for your email subscription list and then sit on the sidelines, receiving your email but never getting involved with your products or services.
- Re-engagement. Similar to the activation email, this B2B email is good for reigniting a fading relationship with older subscribers. Over time, your list may end up with a lot of inactive subscribers.
- Announcement. One of the B2B email marketing examples you’re probably familiar with is the announcement email. A lot of brands use email marketing to keep their followers updated with big changes at the company, such as the release of new products, a website overhaul, or if they scooped up an award.
Jul 14, 2022 · Check out 6 best examples of B2B email marketing below: B2B drip campaign example – Zapier. B2B personalized email example – Microsoft. B2B automated email example – Adobe. B2B business update email example – Grammarly. B2B content marketing email example – Trello. B2B welcome email example – PayPal. 1.
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Mar 1, 2023 · Studies show that 48% of organizations believe email is one of their most effective channels to generate new leads online, while 59% of B2B marketers say email is the most effective channel for generating revenue. In terms of return on investment, research shows that for every $1you use on email marketing, you receive around $36.
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