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Dec 7, 2023 · Find out how Facebook ads work, the types and formats available to you, and take a look at 16 Facebook Ad examples that show how best to use them.
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The most successful Facebook ads are the ones that use...
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- Facebook Image Ads Examples
- Facebook Carousel Ads Examples
- Facebook Video Ads Examples
- Facebook Stories Ads Examples
- Facebook Lead Ads Examples
- What Makes A Great Facebook Ad?
1. Ad World Conference
What can you learn from this ad? 1. Ad World is playing off the music festival template to generate excitement about the speaker lineup. 2. The ad uses different font styles to distinguish the conference headliners, which makes individual names stand out more despite a large amount of text. 3. The caption creates a sense of FOMO (“50,000+ marketers”) and urgency (“Who’s coming next month?”).
2. Funnel.io
What can you learn from this ad? 1. The ad’s caption is carefully tailored to the target audience. The copy starts off by calling out the intended audience (“Hey marketer”). 2. The ad calls out the pain points that its audience often faces (“downloading and cleaning data from all your advertising platforms”). 3. The image is unique and creative — it uses elements of recognizable logos to spell out the unique selling proposition (USP), while also conveying the integrations that Funnel works with.
3. Amstel Beer
What can you learn from this ad? 1. The ad has an organic look and feel — it looks like a regular Facebook post from your friends at a bar (tip: to achieve this effect, consider using user-generated content). 2. The ad keeps it simple. There’s no text in the design — the image of people having a good time lets the product sell itself. 3. The copy and caption are also written like an organic post, with a short caption, emojis, and hashtags.
6. Figma Config 2022 conference
What can you learn from this ad? 1. The images used in this ad incorporate bright colors to draw attention to the speakers and event name. 2. Figma makes good use of the carousel format, highlighting one speaker/topic per slide, which makes the viewer more likely to scroll through all the topics and speakers 3. The ad’s key info is included on every slide (event name, date, “register for free”).
7. WATT
What can you learn from this ad? 1. Splitting the product image over two (or more) slides compels the viewer to scroll through the carousel to see the other parts. This can work well for all products or designs that take up more horizontal space. 2. WATT keeps text to a minimum, with each slide only containing one key feature or benefit of the product. 3. The caption is short and sweet, appealing to the ad audiences’ needs when searching for a new bike.
8. Best Kept Secret Festival
What can you learn from this ad? 1. The CTA in the copy encourages the audience to “Swipe to discover…” and interact with the carousel. 2. Using carousels for a multi-day event by splitting each day into a separate slide is a great way to cover a lot of information without overwhelming the design. 3. Simple design with colors, text, and logos only – no fancy production needed!
10. Superside
Watch the video What can you learn from this ad? 1. The design of the ad makes it appear 3D by mimicking the Facebook user interface and adding a floating dog with a shadow over the ad — a creative way to grab your audience’s attention. 2. The creative design corresponds well with the ad’s copy (“There’s a new way to get design done”).
11. MR MARVIS
Watch the video What can you learn from this ad? 1. The MR MARVIS branding is present throughout the whole video, yet is subtle enough that it doesn’t distract from the rest of the ad. 2. The video shows off the product with close-up shots to highlight features and benefits. 3. Rather than serving visually appealing but not very informative lifestyle shots, the video highlights the product’s practicality. 4. The “Shop now” CTA links directly to the specific product collection, streamlining th...
12. Renault
Watch the video What can you learn from this ad? 1. Sometimes simple is best. This ad uses two images and a simple transition, with no fancy animation or high-value production required 2. Tip: Use this swipe transition to show before-and-after transformations. The ad copy can be used to tease something that’s revealed in the “after” layer of your design.
15. Datadog
What can you learn from this ad? 1. The design of this ad is optimized for Stories placements (9×16). 2. For lead generation ads that promote gated content, showing an ebook cover (rather than just mentioning the title) makes the value proposition feel more tangible. 3. The ad uses a precise and relevant CTA (“Download”).
16. Faire
What can you learn from this ad? 1. This Stories ad takes advantage of how people browse Stories (tapping through to the next one). Over the span of 3 frames, the information about shipping changes from “US” to “Canada” to “U.K.,” creating an effect similar to stop-motion animation. 2. The ad design is simple — no video, animation, or graphics, just the value proposition written out with the logo. 3. You could easily apply your branding to this ad’s design by adding your brand fonts and color...
17. SamCart
What can you learn from this ad? 1. The ad uses a casual tone of voice, which makes it feel down-to-earth and personal. 2. The self-awareness of the copy (“This is a paid ad, its purpose is to get your attention”) makes the ad stand out. 3. Accessibility is important— this ad has subtitles for all spoken audio and thus is optimized for viewing without sound.
20. Gtmhub
What can you learn from this ad? 1. The ad caption opens with a question related to a common pain point relevant to the audience (organizing teamwork). 2. The ❌ and ✅ emojis are immediately visible cues that communicate frustrations and benefits. 3. The caption is spaced out with one sentence per line, making the copy easy to skim. 4. The lead form asks for qualifying information (company size) before even contact info, which can both improve the quality of the leads and increase the number o...
21. Sendinblue
What can you learn from this ad? 1. The “Free eBook” value proposition stands out in the design — the accent color contrasts with the rest of the image. 2. The ad caption is short and sweet (and fits “above the fold”). 3. All of the text used in the design is purposeful: the logo, hook (“Boost your Email Marketing deliverability”) and the value proposition (“Free eBook”).
22. Namogoo
What can you learn from this ad? 1. The use of bright color against a dark background makes the key elements (the eBook cover and the CTA) pop. 2. The image aspect ratio (4×5) is optimized for mobile. 3. The lead form asks for key information first (online store’s domain), acting as a quality filter by establishing that leads have an online store before even asking them to enter an email address.
Based on the examples above, there are some clear copywriting tactics and design elements that make great Facebook ads. We’ve summarized them into a list of best practices that you can follow when creating your next Facebook ads campaign.
Nov 29, 2023 · Explore 14 innovative Facebook ad examples to fuel your 2024 marketing strategies. Learn from successful ad formats and creative approaches.
Feb 29, 2024 · Basically, there’s no right or wrong answer when it comes to creating the best Facebook ads for your business. However, you can take lessons from what other successful small businesses are doing to inspire your own. Use these Facebook Ad examples when you need to brainstorm ad ideas on the fly.
Aug 29, 2024 · In this guide, we’ll share 20+ of the best Facebook ad examples, each targeting a specific stage of the sales funnel and using various types of creative.
Oct 6, 2022 · In this post, we'll cover 18 of the best Facebook ad examples from companies around the world who are crushing their competition. We'll also give you best practices and resources for creating your own, too.
3 days ago · Here are 30 Facebook ad examples that will guide you in creating ads that drive traffic and convert your audience faster!
