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- Warner Bros. Barbie. Variety reported that Warner Bros. spent $150 million on marketing for the studio’s 2023 Barbie movie. Even though this number is staggering (and more than the $145 million budget used to produce the movie itself), any brand can use the studio’s “breadcrumb strategy” to stimulate conversation on social media.
- Dove’s Real Beauty. Back in 2004, Dove launched the Dove Campaign for Real Beauty, a first-ever campaign to post a diverse range of regular women on its marketing materials instead of models.
- Apple’s #ShotOniPhone. Apple’s #ShotOniPhone is a long-running campaign that combines UGC with out-of-home advertising. iPhone users can hashtag social media content for the chance to have their photo featured on an Apple billboard.
- Spotify Wrapped. Spotify Wrapped is an annual wrap-up of users’ most-listened-to music and podcasts. It’s personalized, in-app data built for sharing as an Instagram Story.
Sep 19, 2024 · Let’s discover some viral marketing campaigns that you might remember. 1. Nike – Just Do It. The famous Nike Just Do It slogan was first used in 1987. The forcefulness and commanding tone of the slogan have shown to be extremely effective in forming the Nike brand.
- What Is A Social Media Campaign?
- How Do Social Media Campaigns Work?
- Top Social Media Campaigns of 2023
- Using Meltwater For Your Social Media Campaigns
Let’s start with a definition. What is a social media campaign, anyway? It’s a lot like any type of marketing campaign: a planned series of events over a specific period of time designed to achieve a certain outcome that can be tracked and measured. Unlike marketing campaigns that can apply to any number or variety of channels, social media marketi...
Social media campaigns are a slice of a larger social media content marketing strategy. You use content to increase SEO, attract leads, promote products and services, and market your business. A social media campaign is a granular content marketing tool designed to achieve a specific goal. Instead of creating just any type of content, your content ...
Inspiring your social media content strategy is as easy as looking at what other successful brands are doing. You never know where your next social media content ideas will come from. Here are some of our favorite social media campaign examples from 2023 and what you can learn from them: 1. 1. Burger King’s “You Rule” Campaign 2. 2. Dove’s Detox Yo...
No matter your campaign, posting the content isn’t the end goal. Once your campaign goes live, use brand tracking softwareto monitor and measure its impact so you can see how you’re making a difference. These social media campaign examples are just the tip of the iceberg. How will you use them to inspire your social marketing strategy? For help dev...
- TJ Kiely
Jun 10, 2024 · Elements of a Viral Social Media Marketing Campaign. Strategic viral marketing enables brands to greatly expand their reach and make their product or service stand out. Before diving into what makes some social media campaigns become viral sensations, you need to understand that viral marketing is rooted in word-of-mouth marketing. The impact ...
- Old Spice: Reinventing a Classic Through Social Media. If you’ve ever scrolled down your social media feed and chuckled at a witty Old Spice ad, you know the brand’s game is strong.
- Nike: User-Generated Content to Boost Brand Awareness. Nike’s #ChooseYourWinter campaign turned the brand’s followers into influencers. They leveraged the power of user-generated content, asking followers to share their stories about overcoming the challenge of working out in the cold weather.
- Tesla: Leveraging the Power of Social Media Presence. When it comes to Tesla, the eccentric personality of its CEO, Elon Musk, is inseparable from the brand.
- Coca-Cola: Share a Coke Campaign. Coca-Cola’s ‘Share a Coke’ campaign took personalization to a whole new level. The strategy of printing popular names on their bottles and cans and encouraging people to ‘share a coke’ with a friend, family member, or loved one with that name was a brilliant move.
Jun 10, 2024 · 10. Magic Spoon. 1. Barbie Movie. Who hasn’t heard of the 2023 “Barbie” movie? From memes and social media discussions to themed products, it’s fair to say that the “Barbie” pink fever took the world by storm. That’s why it’s at the top of our list for the best viral marketing campaign examples.
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Dec 9, 2022 · Many viral marketing campaigns on social media rely on a time-related hook to make them more relevant and shareable. Upwork leveraged this approach in its “ This is How We Work Now ” campaign, which aimed to demonstrate that relying on full-time, office-based employees is becoming increasingly irrelevant.
