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The design of a product should serve the end user’s purpose, not distract from its functionality. 6. Is honest. A design shouldn’t mislead the consumer about what a product or service does. 7. Is long-lasting. Good design is timeless and should be able to last through changing fashions and trends. 8.
The Take Away. Dieter Rams’ 10 commandments are proof of his minimalist and functional approach to design but, more than that, they are proof of his professional stand. This is why we can easily make these principles our values, our philosophy of how design—hence, UX design —should be for any product or service.
- Emphasis. Attention spans are shrinking in today’s online world. Whether creating a social media post to inform customers about a new feature or developing a lengthy email communication strategy, you need to have your priorities in place.
- Balance. Often underplayed as a designer’s pet peeve, balance is as essential as the quality of the design itself. The best tip for implementing balance is to strive for both visual and conceptual balance in your designs.
- Contrast. For any design to have a dynamic look, it is essential to have well-contrasted elements. Contrast helps you achieve the above two points: emphasis and balance while making your content look good and vibrant.
- Repetition. Repetition can be interpreted to be consistent in this context. The more you practice this principle of design, the higher the chance your brand will grow beyond just a single advertisement.
13. Focus on emotion – the pleasure of use is as vital as ease of use; arouse users’ passion for increasing engagement. 14. Use “less is more” – make everything count in the design. If functional and aesthetic elements don’t add to the user experience, forget them. 15.
Good design is a concept defined by industrial designer Dieter Rams’s principles: It makes a product useful and understandable, is innovative, aesthetic, unobtrusive, honest, long-lasting, thorough to the last detail, environmentally friendly, and involves as little design as possible. Designers strive for good design.
Good design makes a product understandable. Good design is unobtrusive. Good design is honest. Good design is long-lasting. Good design is thorough down to the last detail. Good design is environmentally-friendly. Good design is as little design as possible. These principles have become iconic and have inspired designers across the world.
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4. Design Makes a Product Useful. Good design emphasizes the psychological and aesthetic usefulness of a product whilst disregarding anything that could possibly detract from it. Rams’ designs exemplify this principle, focusing on the user’s needs and experiences above all else.
