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Vision, olfaction, audition, haptic, and/or taste
- Specifically, we discuss research addressing the key sensory drivers of taste perceptions and consumption, including all five senses: vision, olfaction, audition, haptic, and/or taste.
www.researchgate.net/publication/347838613_A_review_of_the_cognitive_and_sensory_cues_impacting_taste_perceptions_and_consumptionA review of the cognitive and sensory cues impacting taste ...
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Dec 9, 2020 · Specifically, we discuss research addressing the key sensory drivers of taste perceptions and consumption, including all five senses: vision, olfaction, audition, haptic, and/or taste.
- Aradhna Krishna, Ryan S. Elder
- 25
- 2021
- 09 December 2020
- Food has a daily impact on all consumers, requiring frequent evaluations and de-
- | Taste and Vision
- Sensory experience
- 3.1 | Marketing influences on taste and consumption
- 3.1.1 | Multisensory food ads versus taste ads— effect on taste
K E Y W O R D S food and nutrition, hedonic and experiential consumption, marketing, sensory INTRODUCTION While seemingly straightforward and somewhat mundane, fre-quently occurring events, food consumption experiences are in-credibly complex processes. Beyond the taste of the food on one's tongue, there are myriad factors that influence the richn...
The old adage, we eat with our eyes, has received considerable em-pirical support. Vision directly impacts taste perceptions and con-sumption through product color, through a cognitive, external cue such as product packaging, or from visual representations of the food item.
Note:: Numbers in parentheses represent the standard error of the means. Means that have no superscript in common are significantly different from each other (Bonferroni-corrected; p < .05). significantly more brain activation in areas of the brain associated with taste, such as the gustatory cortex (right insula/operculum) than images of locations...
Given the malleability of taste perceptions and the reliance on other information to define and perceive food and beverage consumption experiences, marketers spend considerable amounts of money with the intent to shape these experiences. Indeed, many of the extrinsic cues impacting taste discussed earlier are forms of marketing com-munications or b...
We begin with a multisensory exploration. Elder and Krishna (2010) explored the impact of verbal advertising copy that highlighted the multisensory nature of taste, thereby making salient the intrinsic el-ements of taste perception by calling them out in an extrinsic form of advertising. The researchers created advertisements that either focused on...
Oct 1, 2023 · There has been a noticeable increase of interest in research on multisensory flavour perception in recent years. Humans are visually dominant creatures and a growing body of research has investigated how visual cues influence taste/flavour perception.
Dec 31, 2016 · Taste is crucial for the sensory evaluation of food. This sense allows the detection of essential nutrients and toxic compounds. Human beings are able to discriminate five primary different taste...
We summarize how sensory cues moderate intake, and highlight opportunities to apply sensory approaches to improve dietary behavior. Salt, sweet and savory taste influence liking, but also influence energy intake to fullness, with higher taste intensity and duration linked to lower intake.
Mar 23, 2021 · This systematic review with meta-analyses aimed to identify the sensory and physical characteristics of foods/beverages which increase satiation and/or decrease/delay subsequent consumption without affecting acceptability.
Feb 22, 2021 · Specifically, four experiments examine the effects of sequentially encountered visual and olfactory sensory cues on food taste perception. We theorize and find empirical evidence that an olfactory cue benefits from first encountering a visual cue, but not vice versa.
