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Feb 5, 2024 · Consumers today also expect the brands they shop with to be eco-friendly, and 77% of consumers in one survey prioritize sustainability when selecting products to buy. Retailers can meet this ...
- Bobby Marhamat
Oct 25, 2024 · Martin also suggests that younger consumers expect personalized experiences and relevant product recommendations. “Consumers today are looking for retailers who understand their unique shopping habits,” she asserts. “They are expecting personalized experiences and relevant product recommendations based on their preferences and past purchases.
Feb 13, 2024 · Retailers will only see the demand for personalized experiences and communication grow, especially considering that 72% of consumers expect the businesses they buy from to see them as individuals ...
- More seamless cross-channel shopping. The flexible, tech-driven experiences made available mid-pandemic are blurring the line between sales channels and fuelling the rise of nonlinear customer journeys.
- More effective, tech-driven loyalty programmes. It’s never been easier for people to find, compare, and shop with new brands. And this is affecting traditional customer loyalty around the world.
- Greater environmental and social consciousness. Consumers are increasingly looking to brands to make positive contributions to society. Our research found that showing support to good causes, and enabling consumers to make their own positive contributions, will help drive loyalty.
- Tech-enhanced in-store experiences. Despite the significant rise in online shopping during the pandemic, there’s still a strong appetite for the in-store experience.
Jan 18, 2024 · They want their past interactions and preferences catered to. Online shoppers expect honest customer reviews, high-quality images, and comprehensive product descriptions. The same consumers want a quick checkout in a brick-and-mortar retail store. They expect in-store employees to be well-trained and able to provide personalized assistance.
Mar 11, 2022 · In retail, for example, while “try-before-you-buy” experiences were on the rise well before 2020, retailers needed to rethink the approach and get creative as stores reopened and consumers ...
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Jan 19, 2023 · The authors share findings from a recent survey exploring how U.S. consumers are thinking about their New Year’s Resolutions this year and offer seven strategies to help businesses attract and ...