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  1. Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University.

  2. Michael Irwin Norton (born April 17, 1975) is the Harold M. Brierley Professor of Business Administration at Harvard Business School. He is also known for identifying and naming the IKEA effect.

  3. An award-winning behavioral scientist and professor at Harvard Business School, Michael Norton’s research focuses on behavioral economics and well-being, with particular attention given to topics such as happiness, spending, and, most recently, rituals and habits.

    • What does Professor Norton study?1
    • What does Professor Norton study?2
    • What does Professor Norton study?3
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    • What does Professor Norton study?5
  4. Michael I. Norton is a professor at Harvard Business School. Michael’s research focuses on behavioral economics and well-being, with particular attention given to happiness and spending, income inequality, the IKEA effect, and, most recently, rituals.

  5. Two experiments, including one incentive compatible study, examine the impact of cutting pay for executives versus employees in response to COVID-19 on consumer behavior. Study 1 explores the effect of announcing cuts or no cuts to CEO and employee pay, and shows that...

  6. Apr 17, 2008 · New research by one Harvard scholar implies that happiness can be found by spending money on others. Michael Norton, assistant professor of business administration in the marketing unit at the Harvard Business School (HBS), conducted a series of studies with his colleagues Elizabeth Dunn and Lara Aknin at the University of British Columbia (UBC).

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  8. Michael I. Norton is a professor of business administration in the marketing unit at the Harvard Business School. He holds a B.A. in Psychology and English from Williams and a Ph.D. in Psychology from Princeton.

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