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Dec 7, 2023 · Find out how Facebook ads work, the types and formats available to you, and take a look at 16 Facebook Ad examples that show how best to use them.
Feb 29, 2024 · The Facebook ad library (also known as the Meta ad library) should be your go-to spot for finding Facebook ad examples. This free tool allows you to search and view currently active or previously active ads from any advertiser.
Find the latest technical requirements and design recommendations from Facebook. See the ad formats available for Facebook, Instagram, Audience Network and Messenger.
- AirAsia. Let’s start by smashing the myth that Facebook ads need to be complicated. This static-image promo from AirAsia screams “simplicity,” but ticks all the boxes of an effective ad.
- Sephora. In case you missed it, Facebook explicitly wants brands to produce video content given its high engagement rate. This is exactly why video ads are booming right now, including this Sephora campaign which resulted in a 41% higher click-through rate than their previous ads.
- Project Repat. Despite popular belief, you don’t need a massive budget for your ad creative. While many of these Facebook ad examples come from bigger brands, Project Repat’s success story proves the marketing firepower of something as simple as a snapshot.
- P.F. Chang’s. A staple of old-school advertising, sweepstakes still work as proven by P.F. Chang’s 3x engagement rate to win over entrants. This ad highlights the fact that not all ad objectives are created equal, again signaling the sheer diversity of Facebook’s platform.
- Components of Successful Facebook Ads
- The 3 Primary Formats For Facebook Ads
- Types of Facebook Advertising & Some of The Best Facebook Ad Examples
- Getting Started
1. It has a clear objective.
Facebook advertising is an excellent tactic to use in your marketing strategy, but it isn't as simple as paying Facebook and expecting customers and revenue in return. Instead, you must craft a clear ad strategy, knowing exactly how each ad functions in support of your marketing goals. By doing this, you'll be better able to measure success by tracking the metrics that matter, and you'll even be able to craft better ads by choosing the most effective Facebook ads setup, including which Facebo...
2. It's visual.
Visual content is not only treated more favorably in the Facebook algorithm, but it's also more likely to be shared and rememberedthan written content. The lesson for Facebook marketers? No matter what type of ad you create, your image needs to be visually appealing.
3. It's not text-heavy.
If you're running a Facebook ad with a photo, ensure that the textual elements cover less than 20% of the image. Otherwise, your ad will fail to perform. Consider using a text overlay toolto check the ratio before setting your ads live.
Format 1: The Right Column Ad
Source: Facebook This type of ad is the most traditional on Facebook, it appears on the right side of a user’s Facebook News Feed. This is the first type of advertising Facebook had, and it still exists today. Although ads in the News Feed are likely to get higher engagement metrics due to its native advertising features, right column ads shouldn’t be forgotten. We often see less expensive clicks and conversions when using these ads. In order for a right column ad to be successful, it needs t...
Format 3: The Mobile News Feed Ad
Source: Facebook Like the desktop News Feed ad, this type of ad appears in the user's mobile News Feed and displays like an organic posts from people and Pages that they follow. This is what a mobile News Feed ad for The New York Times looks like:
Now that we've covered the three main ad formats, let's dig into a sampling of the wide variety of post types you can use.
There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platformwill walk you through how to set these up with simple, step-by-step instructions -- so don't feel overwhelmed. Editor's Note: This post was originally published in June 2012 and has be...
May 12, 2022 · We’ve found 22 fresh examples of best-in-class Facebook ads and highlighted what you can learn from them. Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success.
Feb 27, 2024 · To make a Facebook ad successful, you need the right targeting, a great image or video, and compelling copy. Today, we're focusing on why writing matters in Facebook ads, and how you can write great Facebook ads that actually convert.
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