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- Currys is a new brand with a familiar name and a bold new look, committed to making it even easier for everyone to enjoy amazing technology. Becoming one brand means customers can turn to Currys for all their tech needs, interacting with Currys colleagues in stores, online, over the phone and on the doorstep.
www.currysplc.com/news-media/press-releases/2021/four-brands-become-one-currys/
Nov 14, 2023 · Currys’ rebrand has reached its two-year anniversary, helping kickstart a marketing transition that has seen its marketers better able to make the case for brand investment. In August, electronics retailer Currys launched its brand-focused ‘Beyond Techspectations’ campaign.
- Currys CEO says brand focus has led to ‘consistently ...
Currys’ goal to create “customers for life” by shifting its...
- Currys rebrand: Four brands become one as it ‘invests hard ...
Electricals company Dixons Carphone is merging its four tech...
- Currys CEO says brand focus has led to ‘consistently ...
Jan 18, 2024 · Currys’ goal to create “customers for life” by shifting its marketing focus to brand and services over product is paying off, according to chief executive Alex Baldock.
Currys was chosen as the new brand name, building on the strong history of the Currys brand of selling innovative new technology since 1884. Modern, stunning, infectiously passionate, witty, a smart cookie. The new identity also builds on the best of what the brand previously had.
May 13, 2021 · Becoming one brand means customers can turn to Currys for all their tech needs, interacting with Currys colleagues in stores, online, over the phone and on the doorstep. The first new-look store was revealed today in Edinburgh, transformed inside and out, along with new eye-catching uniforms and vehicle liveries.
May 13, 2021 · Electricals company Dixons Carphone is merging its four tech and retail businesses under the Currys name as part of a major group rebrand. Currys PC World and Dixons, alongside mobile phone retailer Carphone Warehouse and service partner Team Knowhow, will all become known as Currys by the end of October, with a visual identity developed by ...
Our business model is to help everyone to choose, afford and enjoy technology. Customers are at the heart of everything we do. We work constantly to improve the customer experience and deliver value for all stakeholders.
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May 28, 2021 · The new bright logo and brand world seek to reflect Currys’ passion for helping everyone enjoy technology, while seamlessly linking the four brands together for the first time. At the heart of the brand world is a circular logo, echoing the globe in the Currys PC World brandmark.
