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- Electrical retailer Dixons Carphone has just announced it will be rebranding all of its stores to just ‘Currys’. That means no more Carphone Warehouse, no more Dixons, no more Team Knowhow and no more Currys PC World. Instead, by October this year, all outlets will just become Currys.
metro.co.uk/2021/05/13/carphone-warehouse-dixons-and-pc-world-will-now-just-be-currys-14574224/Carphone Warehouse, Dixons and PC World will now just be ‘Currys’
May 13, 2021 · The transition from Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone to Currys starts now and will be complete by October 2021. Alex Baldock, CEO of Dixons Carphone, said: “Today is a big day for us, as we become one brand – Currys. “Above all, we’re doing this for our customers.
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Dixons Retail plc was one of the largest consumer electronics retailers in Europe, which merged with Carphone Warehouse in 2014 to create Dixons Carphone, which was renamed Currys plc in 2021.
- Whatever Happened to Dixons
- The Beginning
- The Successful Sixties and Seventies
- From Southend to The States
- Currys and PC World
- Retail to E-Tail and Beyond
Gone – well, sort of. Over the years, the composition of the British high street has changed immeasurably. At one point, you would find a Dixons opposite a HMV and a Gamestation next to a Woolworths. Sadly, times changed as the internet and out of town shopping centres brought about the death of a number of traditional retailers. But given Dixons’ ...
Dixons was founded in 1937, by the duo of Charles Kalms and Michael Mindel. The pair had met in London, where Kalms had previously been selling advertising space on the London Underground. Mindel was running a small but relatively successful photographic studio in Oxford Street and was keen to expand. After some brief discussions, the two joined fo...
Success was followed by expansion. Between 1962 and 1964, the Dixons acquired Ascotts and Bennetts, two of its major competitors. This buying spree resulted in the number of Dixon stores to rise from sixteen to fifty-eight in two short years. Thanks to the swinging sixties and a reduction in working hours, Britain’s leisure activities once again al...
The group continued to engulf its competitors, absorbing Currys in 1984 and a number of smaller stores and business such as Orbit, Greens, and Bridgers. With their portfolio of stores exceeding 600 at this point and their stock encompassing everything from cameras to refrigerators, Dixons were clearly Great Britain’s number one electrical retailer....
As noted, Dixons purchased Currys in 1984. The takeover was a protracted one, but once completed the management structure decided that it would be advantageous to keep the two rivals brands operational. As strange as this sounds today, at the time it did make sense: Dixons was popular with customers looking to purchase new technologies, audio and v...
In 2006, the ever decreasing gaps between the three competing companies and the growing market share of internet retailers proved too much. “This high street has become an increasingly challenging environment and the cost of maintaining a presence there has increased,” noted John Clare, the chief executive of Dixons’ parent company. And so the deci...
In 1984, Currys was taken over by Dixons (another electrical products retail chain, now Currys plc) but maintained its separate brand identity. In April 2006, Dixons Stores Group announced that its Dixons shops, except in Ireland and in duty-free areas in airports, would be rebranded as Currys.digital [ 6 ] (later changed to Currys Digital).
May 13, 2021 · Electrical retailer Dixons Carphone has just announced it will be rebranding all of its stores to just ‘Currys’. That means no more Carphone Warehouse, no more Dixons, no more Team Knowhow...
May 13, 2021 · Owner Dixons Carphone said it was bringing all its brands under the name Currys instead. The other names that will disappear are Currys PC World, Carphone Warehouse and Team Knowhow.
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On 5 April 2006, Dixons announced that there would no longer be any Dixons shops in Britain; shops would henceforth be named Currys.digital. This was said to signal a shift to more Internet based selling and to "reduce confusion".
