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PC World's website was merged into Currys in July 2019, resulting in the end of PC World as the separate retailer. Dixons Carphone announced they will rebrand as Currys plc in September 2021, dropping the PC World from the Currys name.
May 13, 2021 · Owner Dixons Carphone said it was bringing all its brands under the name Currys instead. The other names that will disappear are Currys PC World, Carphone Warehouse and Team Knowhow. The company...
May 13, 2021 · Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone become one brand. Unveiled today, launching October 2021; The move makes things easier for customers who can now interact with one brand when choosing, affording and enjoying amazing technology
Currys (branded as Currys PC World between 2010 and 2021) is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones.
May 14, 2021 · Dixons Carphone is rebranding all of its Currys PC World, Carphone Warehouse and Dixons Carphone stores as simply 'Currys'. The rebrand will happen by October alongside the launch of a new Currys website, City A.M. reports.
- Joe Svetlik
In October 2021, our legacy UK brands Carphone Warehouse, Team Knowhow, Currys PC World and Dixons Carphone brands were consolidated into one UK brand, Currys. Today we have 2 core brands across 6 countries in Europe: learn more about Our Brands.
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May 13, 2021 · Currys PC World and Dixons, alongside mobile phone retailer Carphone Warehouse and service partner Team Knowhow, will all become known as Currys by the end of October, with a visual identity developed by FutureBrand and relaunched website.