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1. • Absorbed by Authentic Brands Group

     • Reebok was absorbed by Authentic Brands Group, an American holding company whose wide portfolio of over 50 brands also includes Aéropostale, Nautica, and Volcom. Adidas announced in August 2021 that it would sell Reebok to ABG for $2.5 billion; the acquisition was finalized Tuesday.
     www.complex.com/sneakers/a/brendan-dunne/reebok-sold-to-abg-adidas-future-of-brand-shaq

     The New Reebok: After Adidas, What Happens Now? - Complex

2. footwearnews.com › shoes › outdoor-footwearInside Reebok’s Comeback Plans After Adidas’ Sale to ...

   footwearnews.com › shoes › outdoor-footwear

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   Nov 28, 2022 · With Adidas no longer in control of Reebok, Krinsky outlined the brand’s plans to gain ground in the ultracompetitive athletic marketplace, repeatedly using the word resurrection. The difference...

   • Author: Peter Verry

3. www.retaildive.com › news › a-timeline-of-reeboksA timeline of Reebok's journey to No. 1, and back down

   www.retaildive.com › news › a-timeline-of-reeboks

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   Aug 13, 2021 · As Adidas officially sells off Reebok, we take a look back at the brand's journey from its founding in 1958 to now.

   • Author: Cara Salpini

4. Videos

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     Where is REEBOK now? | Who KILLED the biggest Sports Company

     Dec 5, 2022

     2.5M Views

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     The Decline of Reebok...What Happened?

     Nov 6, 2019

     1.6M Views

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     Reebok's Downfall: What Really Happened?

     May 15, 2024

     594 Views

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5. en.wikipedia.org › wiki › ReebokReebok - Wikipedia

   en.wikipedia.org › wiki › Reebok

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   Reebok International Limited (/ ˈriːbɒk /) is an American footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire.

6. www.complex.com › sneakers › aThe New Reebok: After Adidas, What Happens Now? - Complex

   www.complex.com › sneakers › a

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   Mar 2, 2022 · Reebok was stuck in the final pages of its most recent chapter for nearly a decade—sneaker industry chatter had circulated since as long ago as 2014 about Adidas selling off the subsidiary. An...

7. www.retaildive.com › news › reebok-was-meant-to-be-aReebok was meant to be a ‘Nike killer.’ How the brand lost ...

   www.retaildive.com › news › reebok-was-meant-to-be-a

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   Jul 26, 2021 · In the '80s, Reebok was the top sports brand for a time. Now it's dwarfed by Nike and Adidas. We take a look at the history of the brand, through the lens of the people who were there.

   • Author: Cara Salpini

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8. www.adidas-group.com › en › mediaadidas completes divestiture of Reebok and launches new share ...

   www.adidas-group.com › en › media

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   Mar 1, 2022 · First tranche of regular multi-year share buyback program completed on February 22. adidas announced today that as of February 28, 2022, it has formally completed the divestiture of Reebok to Authentic Brands Group (ABG).

9. People also ask

   What happened to Reebok?

   • Reebok’s journey started long before it was acquired by Adidas. Its path from this point forward is now in the hands of Authentic Brands Group, as Adidas officially divests its one-time competitor. Adidas is selling the company for about $2.5 billion, significantly less than the $3.8 billion it paid for Reebok in the early 2000s.

   A timeline of Reebok's journey to No. 1, and back down

   www.retaildive.com/news/a-timeline-of-reeboks-journey-to-no-1-and-back-down-adidas-sale-of-Reebok-Authentic-Brands/604187/

   See all results for this question

   Is Reebok a real brand?

   • Reebok International Limited (/ ˈriːbɒk /) is an American footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire.

   Reebok - Wikipedia

   en.wikipedia.org/wiki/Reebok

   See all results for this question

   Was Reebok meant to be a 'Nike killer'?

   • Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1 spot In the ’80s, Reebok was the top sports brand for a time. Now it’s dwarfed by Nike and Adidas. We take a look at the history of the brand, through the lens of the people who were there. Want to listen to this story?

   Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

   www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

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   Was Reebok right for Adidas?

   • It was a little bit constricted in regards to what Adidas needed to do to grow their business. And it was the right decision for Adidas to grow Adidas, but it wasn’t right for Reebok as a smaller challenger brand.

   The New Reebok: After Adidas, What Happens Now? - Complex

   www.complex.com/sneakers/a/brendan-dunne/reebok-sold-to-abg-adidas-future-of-brand-shaq

   See all results for this question

   Is Reebok doing everything right?

   • The story of Reebok’s stunning rise and slow decline is a long one, and far from straightforward. For a time, it felt like the brand was doing everything right: It hit on a key cultural moment with the aerobics boom and quite suddenly became one of the top sports brands.

   A timeline of Reebok's journey to No. 1, and back down

   www.retaildive.com/news/a-timeline-of-reeboks-journey-to-no-1-and-back-down-adidas-sale-of-Reebok-Authentic-Brands/604187/

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   Why did Reebok go out of business?

   • “I think at the end of the day, the real reason for the demise of Reebok was that every decision was made in favor of Adidas and that prevented Reebok from growing,” Powell said. Marketing to the same consumer meant battling over the same market share. “You’re stealing share from each other, and share is always a zero-sum game.

   Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

   www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

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10. www.voguebusiness.com › inside-the-reebok-rebootInside the Reebok reboot - Vogue Business

    www.voguebusiness.com › inside-the-reebok-reboot

    Sep 22, 2023 · Reebok, the English heritage sportswear label that once dominated the sneaker space, is undergoing a reboot with the help of luxury streetwear conglomerate New Guards Group (NGG). The long-term partnership includes a new premium, fashion-forward line called Reebok LTD, whose first drop landed online this week.