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- The Illumination logo fades in, revealing the chorus, with the minion in the center still singing as the others watch (except for the one on the very left, who stares at the camera).
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Snowball the rabbit, from The Secret Life of Pets (voiced by Kevin Hart) drops down from the top of the screen and yells "Yeah, ILLUMINATION!", and pyrotechnics suddenly spray over the logo's "stage", burning Bob's feet. Then some sparklers turn on, dousing the flames and covering Snowball in water.
- Universal Studios
Background: Universal Pictures was originally formed on...
- Universal Studios
- Background
- (July 9, 2010-)
Illumination (also known as Illumination Entertainment) is an animation studio owned by Universal Pictures, a division of NBCUniversal. It was founded by Chris Meledandri in 2007, after leaving as president of 20th Century Fox Animation and Blue Sky Studios. The company was originally announced as Universal's family entertainment arm which would produce one to two films a year, starting in 2010. In Summer 2011, the company acquired French animation and visual effects studio Mac Guff to form Illumination Mac Guff (which was renamed to Illumination Studios Paris in 2021).
The studio is responsible for the Despicable Me, The Secret Life of Pets and Sing franchises. The minions from the first title are the studio's mascots.
Logo: On a dark background with a reflective floor, we see large stacked text reading "ILLUMINATION ENTERTAINMENT" or simply "ILLUMINATION" (written in Futura Condensed). Minions appear below the text and perform a comedic skit, which varies between movies/trailers/shorts:
Main variants
•Despicable Me and Minions (ABC airing): A minion (possibly Bob) peeks out from the right side of the screen, anxiously greeting the audience. Then, all of a sudden, the text appears behind him, flashing brightly. The minion is clearly frightened by the loud music that plays as it appears, and as the music ends, he stands stunned, and then falls over. He then crawls off the screen.
•On the first two trailers for Hop, there's a short version of this variant in which it just shows the minion peeking in, but the text is already there.
•Hop: A flash of light shines on the "M" as the logo fades in. A minion stands in the center, staring at the camera. Another minion prances in from the left, wearing bunny ears and a cotton bunny tail, while carrying an Easter basket and tossing candy. He stops in front of the other minion and shows off his costume, but he is not amused. The latter tosses some candy at the former's goggle, chuckles nervously and takes off the ears, and the former looks back at the camera.
•The Lorax: The text looks different. We see a minion attempting to cut down a truffula tree with a chainsaw, while another observes. However, the chainsaw shakes the tree, causing Lou the Barbaloot from the movie to fall out, and crush the former. The latter slowly backs away nervously from Lou, who is eating some truffula fruits.
- Despicable Me and Minions (NBC airing): A minion from the film peeks out from the right side of the screen, anxiously greeting the audience. Then, all of a sudden, shining text reading "ILLUMINATION ENTERTAINMENT" appears behind the minion.
- Hop: The text is already formed, and one minion wearing bunny ears and a cotton bunny tail is prancing to the right while carrying an Easter basket and tossing confetti, while a minion in the center of the screen observes in confusion.
- The Lorax: The name looks different. The text is again already formed, and we see two minions cutting down a Truffula tree with a chainsaw. A bear from the movie then lands on one of them, eating some Truffula berries.
- Despicable Me 2: Again, a different design for the text. As with Hop and The Lorax, the text is already formed, and two minions stand at the bottom right corner of the logo.
- Despicable Me: From the right side of the screen, on a dark background, a short, one-eyed minion peeks out from the right side of the screen, anxiously greeting the audience.
- Hop and Phil's Dance Party: The text is behind a one-eyed minion in the center. After a little while, a two-eyed minion wearing bunny ears and a cotton bunny tail comes prancing in from the left to the right while carrying an Easter basket and tossing confetti, while the minion in the center observes in confusion.
- Dr. Seuss' The Lorax: The text is behind a Truffula tree (with the tree covering part of the text) and two minions. One starts up a chainsaw, and begins to cut down the tree.
- Despicable Me 2: The text, which glows slightly at one point, is behind two minions. The one-eyed one sings "TA-DAAA!" , then the two-eyed one shoves him aside and also sings "TA-DAAA!".
Logo (November 4, 1995-August 10, 1996) Visuals: On a black background, the text "ILLUMINATION" shines from left to right, as "STUDIOS", in a spaced-out Arial Narrow font, fades underneath. Technique: CGI.
Illumination after 10 years dropped the word "Entertainment" from their logo in 2017 with the release of Despicable Me 3, though this logo had been seen on theatrical release posters since Minions in 2015.
Jan 17, 2007 · In 2017, the company’s name was shortened to one word, which was a reason to update the logo. But its style didn’t change: it remained a black inscription without decorative elements. The Illumination symbol might seem formal, not consistent with the entertainment industry.
