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Oct 9, 2024 · The average open rate is 29.9% for subject lines with 20 characters or less. From there, performance drops significantly: The average open rate dropped by more than one-third to 17.3% for subject lines between 20-124 characters. Interestingly, performance recovers a bit once email subject lines exceed 174 characters, although not the level of ...
- What Is The Average Length of A Subject Line?
- What Is The Best Subject Line length?
- Can A Subject Line Be Too Long?
- Email Subject Line Factors to Consider
- Best Practices For Email Subject Line Length
- Case Study: Should You Consider Shorter Subject lines?
- Write Must-Click Subject Lines with Aweber
AWeber’s analysis of 1,000 subject lines from top marketers discovered that the average email subject line length is 44 characters (including spaces). How long is 44 characters? For perspective, the below subject line from theSkimm (a popular daily newsletter) is 43 characters in length: Subject line:Daily Skimm: I’ve got the world on a string Howe...
The best email subject line length is from 30 – 50 characters and up to seven words. Here’s an example that hits the mark courtesy of the Content Marketing Institute, containing seven words and 38 characters: Subject line:How To Prepare for the Data Apocalypse 👉 Learn more: 100+ Amazing Subject Line Examples
Yes! With most email providers, you can technically create subject lines of up to 988 characters. However, that’s waaaaaaaaaylonger than the point at which the subject line will cut off in your recipients’ inboxes. And if no one’s ever going to read all those extra characters, what’s the point in writing them? Realistically, any subject line longer...
Now that you know the experts write 44-character subject lines, keep yours to 44 characters and you’ve got the perfect subject line, right? Obviously not. There are a few other factors to consider when developing your email marketing subject lines. But don’t worry, we’ll cover them here.
With so many different combinations, how can anyone write a subject line that will stand out? Let’s get back to our marketing experts: 71.1% of the 1,000 subject lines we analyzed were between 21 and 60 characters. To stand out from everyone else, instead of focusing on length alone, consider other factors that may affect your open rates.
You might want to experiment with even shorter subject lines. Brian Dean, founder of SEO company Backlinko and one of the 100 top marketers whose emails we analyzed, used to send emails with longer subject lines. These subject lines told his subscribers exactly what they’d find inside the message. The problem with that? Now, he sends subject lines ...
Our analysis shows that the average email subject line length is 44 characters, while the recommended length is between 30 and 50 characters. But that might not be the perfect length for your brand. As we’ve seen, Backlinko boosted their open rates by slicing the length of their subject lines. Maybe your audience will favor shorter subject lines, t...
Dec 2, 2021 · Since most people are viewing emails on iPhones and Gmail, optimize your subject line length to between 41 characters (portrait view on an iPhone) to 70 characters for Gmail. You don’t want a broken experience because your subject line is too long. 2. How past subject lines have performed.
Mar 26, 2024 · The ultimate goal of your subject line is to encourage as many opens as possible. To achieve this, utilize strategies such as posing questions, creating a sense of urgency, or offering value. Analyze open rates to understand what works best for your audience. Set Clear Expectations. Make sure your subject line indicates what the email contains.
May 1, 2023 · Email Client. The app or program that someone uses to open an email can also affect how much of the subject line is visible, regardless of what device is being used. Here are some of the default subject line character limits on popular email apps: Gmail: 70 characters. Yahoo Mail: 46 characters. Outlook: 54-73 characters.
Think Mobile First. If an email subject line is too lengthy, it won’t fully display, especially on mobile screens. With a huge percentage of email openings occurring on smartphones, consider using subject lines less than 50 characters to ensure that it displays properly.
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Jan 21, 2023 · For most email the technical limitation on subject line length is 988 characters. That includes spaces between words. That’s a lot. Assuming the average number of letter per word is five, that’s almost 200 words in a subject line. That’s half a page in a word document. Given that you aren’t likely to write that many words in the subject ...
