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  1. www.futurebrand.com › our-work › currysCurrys - FutureBrand

    Currys was chosen as the new brand name, building on the strong history of the Currys brand of selling innovative new technology since 1884. Modern, stunning, infectiously passionate, witty, a smart cookie. The new identity also builds on the best of what the brand previously had. The new logo is circular, echoing the Currys PC World globe ...

  2. www.transformmagazine.net › articles › 2021Currys welcome customers into ‘bright world’ with new logo ...

    May 28, 2021 · The new bright logo and brand world seek to reflect Currys’ passion for helping everyone enjoy technology, while seamlessly linking the four brands together for the first time. At the heart of the brand world is a circular logo, echoing the globe in the Currys PC World brandmark.

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  4. www.futurebrand.com › news › currys-launch-newCurrys launch new masterbrand identity across… - FutureBrand

    Oct 8, 2021 · The new bright and optimistic logo and brand world reflect Currys’ passion for helping everyone enjoy amazing technology, whilst seamlessly linking the four brands together for the first time. At the heart of the brand world is a circular logo, echoing the memorable globe in the Currys PC World brandmark.

  5. graphicgallaxy.com › futurebrands-bright-andFutureBrand’s ‘bright and optimistic’ rebrand for Currys ...

    Sep 14, 2024 · The centerpiece is a circular Logo that reflects the memorable globe of the Currys PC World trademark. Present in Currys’ “Bright New World” identity, this circular thread represents “all shapes and forms of the technological world and reflects the openness and optimism that underlie the Currys brand,” adds Futurebrand.

  6. www.creativeboom.com › inspiration › futurebrand-currysFutureBrand's 'bright and optimistic' rebrand for Currys ...

    May 27, 2021 · At its heart lies a circular logo, echoing the memorable globe in the Currys PC World brandmark. Present across Currys' "bright new world" identity, this circular thread is representative of "all the shapes and forms of the technological world and echoes the openness and optimism which underpins the Currys' brand," adds Futurebrand.

  7. www.lbbonline.com › news › currys-pc-world-enters-aCurrys PC World Enters a ‘Bright World’ with New Brand ...

    Jul 14, 2020 · Currys PC World, the UK’s largest electrical retailer, has unveiled a new brand identity, titled ‘Bright World’. The modern new identity brings to life the brand’s character and vision to life – ‘helping everyone to enjoy amazing technology’. The new identity creates a platform for marketing, digital and retail channels to ...

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  9. logos-world.net › currys-the-company-has-acquiredCurrys – the company has acquired a new style - Logos-world

    Nov 11, 2021 · Currys PC World owes its visual brand redesign to FutureBrand, a leading brand transformation agency. Thanks to a professional approach, the designers conveyed individuality and uniqueness to the brand, both in physical and digital space. The new style has become bright, recognizable, and memorable while retaining all the best.

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