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Currys (branded as Currys PC World between 2010 and 2021) is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones.
Currys plc is a leading omnichannel retailer of technology products and services, operating through online and 727 stores in 6 countries. We help everyone enjoy amazing technology, however they choose to shop with us. In the UK&I we trade as Currys; in the Nordics under the Elkjøp brand.
Currys plc is a British multinational electrical and telecommunications retailer and services company headquartered in London, [4] which was formed in 2014 by the merger of Dixons Retail and Carphone Warehouse Group.
Our business model is to help everyone to choose, afford and enjoy technology. Customers are at the heart of everything we do. We work constantly to improve the customer experience and deliver value for all stakeholders.
PC World's website was merged into Currys in July 2019, resulting in the end of PC World as the separate retailer. Dixons Carphone announced they will rebrand as Currys plc in September 2021, dropping the PC World from the Currys name.
The business has changed a lot in 130 years but our desire to help everyone enjoy amazing technology has remained consistent, from bikes and gramophones a hundred years ago, to drones and virtual reality today.
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May 13, 2021 · Owner Dixons Carphone said it was bringing all its brands under the name Currys instead. The other names that will disappear are Currys PC World, Carphone Warehouse and Team Knowhow.