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NOW was created to empower healthy living. Our mission is to provide value in products and services that empower people to lead healthier lives. Learn more.
Discover the history of NOW Foods, a family-owned company dedicated to providing high-quality natural products. Learn more about our journey and commitment to health.
- What Is Now Foods?
- Vitamins by Now Foods
- Quality and Ingredients
- Effectiveness and Safety
- Price
- Comparison with Competitors
- Recommendation
- Frequently Asked Questions
- The Bottom Line
NOW Foods was founded in 1968 by Elwood Richard, an entrepreneur and physical chemist who owned a small chain of health stores in Chicago. After losing many of his customers to larger supermarkets in the area, Richard decided to begin manufacturing his own products so he could offer his customers high quality, affordable items that stood out from c...
NOW Foods offers a large selection of products, including many vitamins and minerals, herbal blends, sports nutrition supplements, probiotics, omega-3 fatty acids, amino acids, and antioxidants. Here are a few of the brand’s most popular supplements.
NOW Foods produces supplements using high quality, sustainably sourced ingredients, all of which are free of artificial colors and flavors, hydrogenated fats, and artificial sweeteners. Several supplements also contain trademarked ingredients, which the brand formulates using proprietary methods to increase quality or absorption. Furthermore, raw m...
NOW Foods offers many supplements that are made using high quality, research-backed ingredients. For each product listed on its website, the company provides information on ingredients, purported health benefits, and how the product works. Many products contain specific forms of micronutrients that may be superior in terms of absorption or effectiv...
For the most part, NOW products are very affordable and typically cost less than $0.75 per serving. These prices are much lower than those of many competitors, some of which charge more than $1.00 per serving for certain supplements. NOW Foods regularly offers sales and specials on its website, making it a great option for people on a tight budget....
Several other supplement brands are similar to NOW Foods, especially in terms of product selection, price, and quality. Here is a closer look at how NOW Foods compares to competitors such as Thorne, Pure Encapsulations, and Garden of Life:
With more than 650 supplements to choose from, NOW vitamins and supplements make it easy to round out your diet or increase your intake of specific nutrients. Because most NOW products are relatively affordable, it can be a budget-friendly option for cost-conscious consumers. NOW supplements that are Informed Sport certified may be ideal for compet...
Is NOW Vitamins FDA approved?
The Food and Drug Administration (FDA) doesn’t evaluate or approve supplements. However, NOW Foods meets and exceeds the current good manufacturing practices established by the FDA. These regulations are intended to ensure safety and quality.
Is NOW Vitamins a reputable company?
With its strict standards, rigorous testing process, and extensive history, NOW Foods is generally considered a reputable company. It is regarded as a leader in the industry and prioritizes quality, sustainability, and transparency.
Are NOW Vitamins made in the USA?
NOW supplements are produced in the company’s manufacturing facilities, which are based in the United States and Canada.
NOW Foods is a reputable, family-owned company that offers more than 650 supplements, including a variety of vitamins, minerals, herbal blends, and sports nutrition products. In addition to being one of the most affordable brands on the market, NOW Foods has strict standards for quality and tests products in-house at multiple stages of production t...
Discover high-quality natural products at NOW Foods. Explore our range of supplements, essential oils, and personal care items to support a healthier lifestyle.
As a family-owned company since 1968 — NOW produces high-quality natural and organic products in Supplements, Essential Oils, Beauty, Sports & Natural Foods. NOW is known for Quality Natural Products, Clean Ingredients, Comprehensive Testing and Industry-Leading Manufacturing.
As a family-owned company since 1968 — NOW produces high-quality natural and organic products in supplements, essential oils, foods, personal care beauty and more. We are a respected leader in the natural products industry, with a mission to provide products and services that empower people to lead healthier lives.
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NOW ® Foods was born. Today NOW is still owned by the Richard family and has grown to become one of the natural product industry’s most recognizable brands, providing one of the most extensive lines of natural products available.
