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1. en.wikipedia.org › wiki › 1984_(advertisement)1984 (advertisement) - Wikipedia

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   1984 (advertisement) " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell 's noted 1949 novel ...

2. www.history.com › this-day-in-history › apple-1984Apple’s iconic “1984” commercial airs during Super Bowl XVIII

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   Jan 21, 2020 · During a break in the action of Super Bowl XVIII on January 22nd, 1984, audiences first see a commercial that is now widely agreed to be one of the most powerful and effective of all time. Apple ...

   • Author: Missy Sullivan

3. www.youtube.com › watch1984 Apple's Macintosh Commercial (HD) - YouTube

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   Feb 1, 2012 · http://www.mac-history.net/apple-history-tv/ads/2011-07-12/1984-the-famous-super-bowl-spot"1984" is an American television commercial which introduced the Ap...

   • Video Duration: 1 min
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   • Author: Mac History

4. www.csmonitor.com › Technology › 2014Why Apple's '1984' commercial is still talked about today

   www.csmonitor.com › Technology › 2014

   Jan 22, 2014 · On this day 30 years ago, Apple aired a commercial based on George Orwell's dystopian novel "1984" that turned the advertising and computing world on their heads.

5. bettermarketing.pub › how-apples-1984-commercialHow Apple’s “1984” Commercial Changed the World of ...

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   Jun 25, 2019 · Even though it debuted in the Super Bowl of January 1984, the inception of the “1984” commercial goes back to the start of 1983 and this was the time where the battle from computing between Apple and IBM was really heating up. At sales conferences in early 1983, Jobs was already talking about IBM trying to monopolize the computer industry ...

6. invention.si.edu › invention-stories › rememberingRemembering Apple’s “1984” Super Bowl Ad | Lemelson

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   However, Apple’s “1984” ad during Super Bowl XVIII is arguably the most famous Super Bowl commercial of all time. In 1983, the personal computing market was up for grabs. Apple was selling its Apple II like hotcakes but was facing increasing competition from IBM’s PC and “clones” made by Compaq and Commodore.

7. People also ask

   When did the 1984 Super Bowl commercial start?

   • Even though it debuted in the Super Bowl of January 1984, the inception of the “1984” commercial goes back to the start of 1983 and this was the time where the battle from computing between Apple and IBM was really heating up.

   How Apple’s “1984” Commercial Changed the World of Advertising

   bettermarketing.pub/how-apples-1984-commercial-changed-the-world-of-advertising-3c25d57bc9a

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   When did Apple '1984' commercial come out?

   • The Apple “1984” Macintosh commercial debuted in January 1984 during Superbowl XVIII. It would end up changing the way they would do commercials and marketing and helped to change the Superbowl into an even bigger event. What Got Us to Apple’s “1984” Commercial? Quick, who won the Super Bowl last year? What was the score? How about three years ago?

   How Apple’s “1984” Commercial Changed the World of Advertising

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   Who was the director of the 1984 ad?

   • Director Ridley Scott was hired to direct the 1984 commercial. The commercial was created by the advertising agency Chiat/Day, of Venice, California, with copy by Steve Hayden, [ 13 ] art direction by Brent Thomas, and creative direction by Lee Clow. [ 14 ] The commercial "grew out of an abandoned print campaign" with a specific theme: [ 3 ]

   1984 (advertisement) - Wikipedia

   en.wikipedia.org/wiki/1984_(advertisement)

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   Why did Apple ad say 1984 won't be like '1984'?

   • The ad would promote the company’s new Macintosh personal computer. Marilynn K. Yee/The New York Times FRED GOLDBERG The original idea was actually done in 1982. We presented an ad [with] a headline, which was “Why 1984 Won’t Be Like ‘1984,’” to Steve Jobs, and he didn’t think the Apple III was worthy of that claim.

   The Apple ’1984’ Ad Changed the Super Bowl Forever - The New York Ti…

   www.nytimes.com/2024/02/09/arts/television/super-bowl-apple-1984-ad.html

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   Will 1984 be like 1984?

   • And you'll see why 1984 won't be like 1984." June of 2017 marked the 10-year anniversary of the release of Apple’s iPhone, a device that not only revolutionized the way the world communicates, but also helped catapult Apple into a global economic and technological powerhouse.

   Apple’s iconic “1984” commercial airs during Super Bowl XVIII

   www.history.com/this-day-in-history/apple-1984-commercial-airs-during-super-bowl-xviii

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   What is the greatest commercial ever?

   • The choice for the greatest commercial ever was the spectacular spot by Chiat/Day, evocative of the George Orwell novel 1984, that introduced the Apple Macintosh computer during Super Bowl XVIII in 1984. ^ Moriarty, Sandra. "An Interpretive Study of Visual Cues in Advertising". University of Colorado. Archived from the original on January 4, 2017.

   1984 (advertisement) - Wikipedia

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8. www.nytimes.com › super-bowl-apple-1984-adThe Apple ’1984’ Ad Changed the Super Bowl Forever - The New ...

   www.nytimes.com › super-bowl-apple-1984-ad

   Feb 9, 2024 · An oral history of Apple’s groundbreaking “1984” spot, which helped to establish the Super Bowl as TV’s biggest commercial showcase. Share full article Anya Rajah was the sledgehammer ...