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6 days ago · A complete list of Google’s 200 ranking factors, sourced from SEO experiments, Google patents, and more.
Discover how key factors such as meaning, relevance, and quality are used to generate how websites are ranking on Google.
- High-Quality Content. You must have read in several places that content is king. And in the case of Google ranking factors, it’s definitely the king. If you can create content that’s unique, fresh, and helpful for users, then Google will rank it higher on its search engine page results (SERPs).
- Backlinks. After content, the second most important Google ranking factor is backlinks. They are an important part of Google’s ranking algorithm and it’s how Google crawler finds your website for indexing.
- Search Intent. Another crucial ranking factor for Google is matching the search intent of your content. Search intent is basically what a user is looking for.
- Website Loading Speed. Among 200 different Google ranking factors, another factor you should focus on is your page speeds. That’s because starting May 2021, Google will make website loading speed a part of its Core Web Vitals.
- Website Architecture. Importance: Important. There are factors that have a greater impact on your Google ranking than this one, but website architecture is the first thing you should get right upfront -- especially when launching (or relaunching) your website.
- Domain Security. Importance: Very Important. Notice the "https" at the beginning of the example URL, above? This is how Google identifies secure websites from non-secure ones.
- Inbound Links. Importance: Crucial. Inbound links, also known as "backlinks," are all the hyperlinks that direct back to your page from elsewhere on the internet.
- Topic Authority. Importance: Very Important. Topics are the bread and butter of your Google ranking -- they help lay the foundation for the page authority you'll need in order to rank highly over the long term.
- Site and page speed. Nobody likes a website that takes forever to load, and if you could ask search engines what they think, they would agree. That’s why having a website that loads quickly and seamlessly is a core component of technical SEO.
- Usability on mobile. Google uses mobile-first indexing when crawling websites. This means that the search engine predominantly uses the mobile version of a website when it's evaluating a page.
- Internal links. As mentioned earlier, search engines work by crawling and indexing different pieces of content on your website. The crawlers use internal links as a signal that helps them to analyze and properly index this information.
- Keyword targeting. Keywords are at the center of an effective SEO strategy. These are the search terms that people use when they go on a search engine to find what they’re looking for.
Oct 28, 2023 · The Top 3 Google Ranking Factors That Really Matter. Start by really understanding Google’s motivation and how it works, so you can shape your approach to content and SEO strategy in order to...
Nov 1, 2022 · Here are our picks for the top ten google SEO ranking factors you should monitor. 1. Backlinks. External links have been among the most important variables since the early days of SEO. Today, having internal links and a solid collection of outbound links is also extremely important. 2.
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