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Aug 2, 2022 · What are some YouTube channel description examples? Which key YouTube channel best practices should you keep in mind? By the end of this post, you’ll walk away with a handy YouTube channel description template that will guide you through exactly everything you need for an all-star description.
What is a YouTube channel description? YouTube channel descriptions are short descriptions, shown on the About section of your YouTube channel that describe who you are, what type of content you create, and why people should watch it. Channel descriptions are generally three to four sentences long.
- Be specific. Your choice of keywords is important for both YouTube channel and video descriptions. The keywords in your descriptions will help YouTube’s algorithm understand, categorize, and surface your content.
- Do keyword research. Not sure what keywords to use? Tools like Google Ads’ Keyword Planner and Google Trends can help you get started. Google Trends, for example, will help you understand if a keyword you’re considering is trending.
- Use searchable keywords. More and more people find YouTube videos through Google searches rather than through YouTube itself. Combine keywords based on YouTube and Google search trends to maximize your video’s discoverability.
- Know how to use keywords. Once you’ve identified your keywords, it pays to know how to include them in your descriptions’ text. Aim to use two or three related keywords in each channel and video description.
The tool can suggest language that resonates with the target audience, encouraging viewers to subscribe, like, comment, and share videos. A well-crafted channel description can create a sense of community and trust, leading to increased viewer engagement and loyalty.
- Perform Keyword Research. Researching keywords helps you identify relevant terms and phrases that resonate with your target audience. Start by brainstorming words related to your channel’s niche and content.
- Find Searchable Keywords. Many people find YouTube videos through Google searches, so it’s important to use the keywords they use on that platform as well.
- Describe Your Channel Honestly. Describe your YouTube channel honestly in your description. Be transparent about your content’s focus, style, and purpose.
- Add Your Unique Personality. Inject your personality into your YouTube channel description. Let your unique voice and style shine through your words. This personal touch helps viewers connect with you as a content creator and makes your channel more relatable and engaging.
Aug 14, 2024 · A YouTube description explains a YouTube video or channel to viewers and enables YouTube algorithms to classify and surface a video in search results. There are two different types of YouTube descriptions: YouTube channel descriptions: explain what an entire channel is about. YouTube video descriptions: explain what an individual video is about.
Mar 27, 2024 · Here is how to write the perfect YouTube channel description: Describe your channel. This might be the most obvious thing to do, but it’s where most people get hung up.
