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  1. Dec 10, 2023 · The UNITE Jobs to Be Done Customer’s Job Statement Model emphasizes creating clear, concise statements that capture the essence of customer needs, forming the foundation for the Jobs to Be Done Framework. These statements, insightful revelations rather than mere descriptions, align organizational strategies with genuine customer needs.

  2. Articulating job statements. A job statement is a concise description of a specific task that customers want to accomplish. Unlike broad, vague statements, job statements are precise and focused on the tasks that customers want to accomplish, making it easier to identify actionable insights. A well-crafted job statement typically includes:

    • Jobs to Be Done Definition
    • So What Is A Job to Be done?
    • Why Is The Jobs to Be Done Framework Important?
    • How to Identify Jobs to Be Done in Your Business
    • Get Started with Coursera.

    Jobs to be done (JTBD) refers to a business theory, framework, and perspective on why customers buy products. Jobs to be done theory, also called jobs theory, posits that people don’t buy products; they “hire” them to do jobs, such as solving a problem or fulfilling a desire. When you think in terms of jobs to be done theory, you focus more on a cu...

    Now that you know the definition of jobs to be done as a theory and framework let’s explore what a job to be done actually is. Here are some ways to think about it: 1. Something a customer wants to accomplish in a specific situation or circumstance 1. A metaphor to refer to what customers want from the products they buy 1. Something functional in a...

    You can use the JTBD framework to benefit your business in several ways: 1. Reveal your customers’ true needs and desires. What is their objective or desired outcome for a given situation? 1. Develop products that meet needs and fulfill desires. 1. Design memorable customer experiences. 1. Predict how your innovations will fare on the market. 1. In...

    Jobs to be done as a business approach can work for any type of product or industry. Follow these steps to discover more about your target customers and the jobs your products can perform for them.

    Online courses can be a great way to learn business strategies and concepts and discover career opportunities. Explore sales enablement, lead generation, reporting, and more in the HubSpot Sales Representative Professional Certificate.

  3. Jobs are multifaceted. They’re never simply about function; they have powerful social and emotional dimensions. And the circumstances in which customers try to do them are more critical than any ...

  4. A job statement is a concise summary of the customer’s job-to-be-done, while a job story provides a more detailed narrative that captures the context and motivation behind the job. Both tools are useful in the JTBD framework and can be used in combination to gain a more comprehensive understanding of customer needs and develop more effective solutions.

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  6. 1. Keep it customer-centric (and keep the solution out of it) >> 2. Focus on the functional (not the emotional) >>. 3. Think bigger than your product function >>. The first step to applying this new Jobs-to-be-Done perspective to your innovation and product development process is to create a job statement.

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