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Nov 27, 2023 · A professional email subject line is a clear and concise preview of an email’s content. It should include key information like topics and deadlines to help the recipient quickly understand the email’s importance and intent.
Jul 22, 2024 · Email subject lines are crucial if you want people to read your emails! This is especially true if you email an audience or professional colleagues. In this article, we'll review all the key do's and don'ts around creating a fantastic email subject line and then provide 200 samples.
- What Makes A Good Email Subject Line?
- Email Subject Line Best Practices
- How to Write Good Email Subject Lines
- Examples of Catchy Email Subject Lines
- Catch More Clicks with Catchy Subject Lines
According to our 2024 State of Marketing Report, 41% of email marketers consider email marketing their most effective channel. The first step in making your emails more effective? Use a good email subject line. There’s a lot weighing on your email subject line. Not only is it the first thing subscribers see in their inboxes, but it also helps them ...
1. Learn from successful email subject line examples.
I often look to examples for inspiration whenever I’m brainstorming or stuck on what to use for an email subject line. Seeing clever use of wordplay or emojis on one of our favorite newsletters can help us think of new ways to approach our subject line. To help you do the same, we‘ve compiled a list of 100 email subject lines from real businesses. We hope you’ll be just as inspired. Download the Free Email Subject Lines Examples Guide
2. Get to the point.
As I mentioned above, email subject lines will get cut off if they're too long, particularly on mobile devices. Since 55% of emails are opened on mobile, we recommend using subject lines with fewer than 50 characters to ensure that the people scanning your emails read the entire message. If you‘re struggling to keep your subject lines short, think about which words matter less and where you can remove a frivolous detail. For example, if you’re sending an order confirmation, doesn't “Your orde...
3. Use a familiar sender name.
That name recognition we mentioned earlier doesn't just apply to the famous — it applies to the familiar. When setting your sender name, be as human as possible. Olivia@yourcompany.com is both inviting and unintimidating to people when they open their inboxes. If you‘ve already met your recipients from a previous conversation, use your own name as the sender’s address — even if the email is technically coming from the company as a whole. The best impression you can make on your customers is t...
Step 1: Identify the purpose of the email.
Why is the email being sent, and how does that inform the subject line? Identify the true purpose or intention of the email and use that as the foundation to build upon when brainstorming your subject line idea.
Step 2: Determine the call to action.
What will make the user click on the email? A discount? Something free? Important information? What is enticing enough to make them want to see or learn more about your offer? Having a call to action with an incentive yet to be seen is tempting.
Step 3: Make it relevant.
Why should your reader open this particular email? Consider making your email time-sensitive or unique with a date or time-limited promotion.
To give you some added inspiration, here's a quick list of the most intriguing subject lines I’ve seen in my inbox recently.
At the end of the day, if your emails aren‘t getting opened, they’re not getting seen. Your email subject line is the gateway to the rest of your email, so it needs to capture your subscribers’ attention. Experiment with different formats, styles, and lengths to figure out what they’re most drawn to. In my experience, shorter email subject lines te...
Jul 1, 2024 · Learn about the importance of email subject lines, discover 13 tips on writing effective subject lines and read 100 examples to help you create your own.
Nov 1, 2024 · A good email subject line conveys urgency, curiosity, personalization, and so much more. If you need help crafting the best email subject line, I've got you covered with over 60 email subject line examples to glean for inspiration, 100 you can download, plus an Out-of-Office Email Generator to make your email address even more delightful to ...
- Braden Becker
- Not too long ago, a HubSpot alum received this email two weeks before he needed to renew his prescription -- talk about great timing. And when you'...
- It's hard to be funny in your marketing, but Groupon's one of those brands that seems to nail it again and again. After all, who can for get this c...
- First of all, we have a not-so-secret love for emojis in email subject lines. Personally, I'm partial to turquoise -- so when I see an email implyi...
- Similar to Warby Parker, this subject line makes use of urgency. If I don't take action on my King Arthur Flour shopping cart -- like actually buyi...
- Ever been told to not do something? Being asked to refrain from something can actually have the opposite effect -- you now want to do that thing ev...
- Okay, so maybe your business doesn't involve Botox. But still -- are you intrigued? I am, and despite my better judgment, I clicked.That's the powe...
- Imagine getting this subject line in your inbox from a website showing apartments for rent. It's both exciting and encouraging ("Here are a bunch o...
- When writing emails, you should also think about the recognizable names and reference that make people tick. For example, take this subject line fr...
- If you're subscribed to a newsletter from a publication like TechCrunch, chances are, you signed up because you're either interested in or want to...
- Okay, you caught me: I'm a beer lover. (One of the many reasons I like working at HubSpot.) But that's not what hooked me here. The subject line ar...
Aug 2, 2024 · Subject lines that create a sense of urgency often include time-sensitive language or limited-time offers. By creating a feeling of scarcity, urgency helps drive quick decision-making and encourages the recipient to open the email. 10. Personalized Subject Line.
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Subject lines are your chance to stand out in a crowded inbox. Here are our best tips for writing email subject lines + 66 real-life examples you can tweak for your next campaign.
